To decipher the myth behind a company’s level of greenness and whether green marketing proofs to be efficient or not, Environmental Leader and MediaBuyerPlanner partnered to study Green Marketing through the audiences of a number of industry publications to determine if it really works or if it’s just playing pretend.
Numbers from the report revealed that [...]
A new software application for tracking carbon footprints is being developed by a start-up in the UK that uses GPS on mobile phones to figure out whether you’re walking, running, driving, flying– you get the picture– and then estimating the impact this has on the environment.
The software dubbed Carbon Diem claims that since GPSs have [...]
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