We’ve heard multiple times: content is king, relevant content is fundamental… etc. However, content can only be useful if it is optimized, as pointed out by Lee Odden from Online Marketing Blog.
An interesting study about user-generated trends released by eMarketer earlier this year, discussed that by 2013, 155 million of US Internet users will consume [...]
Is the digital advertising industry picking up as we approach 2010?
According to the Group M, internet advertising will grow by double-digit increases next year. Data shows us that time spent by users on Facebook, Twitter, and MySpace increased more than seven-fold…from 1.7 billion total minutes in 2007 to nearly 14 billion minutes in 2008.
Sorrell came [...]
Thanks to Google’s recent decision of combining sales of display ads and text ads, it’s becoming easier for marketers to plot out their online marketing strategies.
Google, the online search giant, is trying to boost the appeal of its graphic ads and is enabling advertisers to better reach internet users in specific geographic areas at specific [...]
Apart from Michael Jackson’s death and the Iranian elections, two news stories that greatly increased total time spent for online video in the month of June, July continued to prove to be a strong month with 21.4 billion videos viewed during the month.
According to comScore Video Metrix, 158 million US Internet users watched videos in [...]
Have you already submitted your feedback to the Google team for its new secret project ‘caffeine’?
Is Google polishing up before Bing continues to steal win over more search market share?
The fact is that Google has been working on what people have been referring to as caffeine or a next-generation architecture for its web search, as [...]
A lot has been discussed lately regarding the growth of Microsoft’s Bing, but how fast is it really growing? And is its current gain in market share due to the number of people checking out the new search engine?
I think many are keeping a close eye on the new decision engine, wondering how it works [...]
Facebook acquired social media feed aggregator FriendFeed, hitting a home run in the real time search game vs. Google and Twitter, and becoming the new social media hub online.
Facebook took a bet on FriendFeed showing yet again openness in adopting advanced third party features that would improve its service: Flickr’s photo tagging, Delicious’s link sharing, [...]
There are various reasons why you would want to achieve a high rank especially if you’re a marketer. The primary one being to generate more leads for your product or service.
Another good reason: there are millions and millions of people surfing the Web (or Google for that matter),who are constantly in search of information, services, [...]
Only a month and a few days after its big debut in the world of search, Microsoft’s new search engine, Bing, is still going strong.
According to the data firm StatCounter, Bing, which was launched on June 3rd, took 8.23% of U.S. Web searches in June, up from 7.81% for Microsoft search just prior to its [...]
“If nothing else, it will at least get people to realize that Microsoft is in this game and that there is an alternative to Google…”
Bing has come out swinging and is currently experiencing more buzz than Live Search ever had. With what appears to be a good product, and an aggressive advertising campaign against Google [...]
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