I had always been curious about this. And I apologize for the girly post, but it caught my attention. And I’m sure lots of you can benefit off it, since it can apply to brands other than the ones discussed below.
LVMH, easily recognized as Louis Vuitton to some of us girls, has just ordered eBay [...]
Don’t allow your city, state or island to just be a blob on the map! Its a good thing Google Map Maker added a new feature recently which lets you contribute or edit map information freely, however, its only currently available in certain cities.
The Google Team has realized, maybe due to continuous claims, that some [...]
This time its for real. No more pranks or April Fool’s jokes of the sort. Google is launching a space race open to enthusiasts worth $20million. The space race is known as Google Lunar X Prize; and its quest is for a privately funded team to develop its own robot, send the robot off into [...]
Posted in Media News on June 23rd, 2008As if being king of kings amongst all search engines wasn’t enough, Google is also scoring similar on mobile search.
Leaving its competitors shamefully behind, once again, Google was able to grasp 61% of the mobile search market as reported by Nielsen. Then, and I’m going to have to steal Mike Slocombe’s (from Digital Lifestyles) [...]
I guess its safe to say competition is officially over between search engines. Google has literally ’stomped over’ as Search Engine Land says, all existing providers. The latest stats as Compete plots out, go something like this:
Google: 71.5%
Yahoo: 13.3%
Microsoft Live: 10.6%
Ask: 3.0%
AOL: 1.2%
Impressive. But we kinda already knew this. So one thing is the [...]
It ain’t over ‘til the fat lady sings. What do we know about Microsoft and Yahoo!. The latest is that supposedly, they’ve called it quits.
Yahoo! issued a communication declaring that all intentions and possible transactions regarding what could have been a partial or ‘all out’ merge with Microsoft, have come to an end. ‘With respect [...]
Every time we talk about business, we use words like “effectiveness”, “potential”, “conversions”, “redemption”, “ROI”, eCPM and so on. Maybe sometimes we forget to talk about an aspect strictly related to our business, regardless of its nature. I’m referring to relationships; as suggested by Ben Wills on Marketing Pilgrim, business in not only ABOUT relationships, [...]
Posted in New Media Tips on June 11th, 2008We know Google has clearly established if not the most powerful and recognized brand in the history of online marketing. At least if anyone were to mention the word internet to me, the first thing that pops in my mind is Google, and I’m sure I’m not the only one out there (except some really [...]
Posted in Media News on June 10th, 2008One of the winning factors behind a successful advertising campaign is precise targeting: not only is the product you want to promote important, but the target audience you want to pitch to. Would you offer high-heels to old men? I don’t think so.
Since last March, Google has been offering a new tool to reach the [...]
Its finally happened! For the first time in Internet history Google managed to position itself number one in the list of the most visited U.S. websites, while outrunning its long time contender, Yahoo!. According to comScore ’s last report, the defeat took place last April, after Google Sites were visited by 141,080 million surfers, [...]
Posted in Marketing Analysis on May 19th, 2008
Get the latest news, insight & comments
from the 77Lab delivered to your mailbox.
Our fast-track new media training program for top business & marketing graduates.
77Lab is proudly licenced under a Creative Commons Licence.
I saw someone broadcasting live from their phone and was...