“If nothing else, it will at least get people to realize that Microsoft is in this game and that there is an alternative to Google…”
Bing has come out swinging and is currently experiencing more buzz than Live Search ever had. With what appears to be a good product, and an aggressive advertising campaign against Google [...]
Earlier this week, Google Mexico and the Mexican government signed an agreenment to promote archaeological and historical sites in a bid to revive tourism following the swine flu epidemic, according to the Press Association.
Considering Google’s many, many… many talents, will the revival of tourism in Mexico be feasable? yeah.
The plan is for Mexico’s National Institute [...]
Any anticipation of what the future will be like is always a projection of the fears of the present. The movie industry is a perfect example of that, from Terminator that pictures machines eager to annihilate the human race to The Day After Tomorrow that portrays a global environmental catastrophe due to human carelessness. So [...]
Posted in Social Marketing on June 12th, 2009What do pages at the top of Google have in common? Good content.
Marketers are always looking for the best ways to optimize their websites. Before getting into the details of things we can already think of a list of activities to achieve this, for example: URL structure, meta tags, website architecture, keywords in the URL [...]
It’s official, Microsoft will be launching its new search engine (beta version) code-named Kumo next week according to a recent update we received from the Microsoft Advertising folks this morning.
However, The Wall Street Journal suspects the search engine will be officially unveiled at the D: All Things Digital conference which is to be held between [...]
Rumors say it’s the next ‘Google killer’ (haven’t we already heard this? Cuil, maybe?) others, the next-generation search engine. Truth is, it’s just the beginning of Wolfram Alpha, the new computational search engine, which was recently unveiled just last week.
Wikipedia defines Wolfram Alpha as an online service that answers factual queries directly by computing the [...]
According to Marisa Mayer, VP of Google’s search tools, users are becoming more and more sophisticated at search and coming to Google for statistics regarding issues such as the level of carbon dioxide emissions or the number of wildfires in different regions of the country.
As an attempt to satisfy all tastes Google has come up [...]
Geico, LVMH…who’s up next?
Can we say Google is headed into dark waters? I guess we will only find out come June 4th.
After kicking some controversy in the US and Europe, Google has now decided to go global with an advertising strategy that, according to Business Week, will allow advertisers in about 200 countries to purchase [...]
24 Jack Bauer lost the monopoly of real-time in 2006 with the launch of Twitter. As the microblogging service enabled everyone to say what he/she was doing and inform the rest of the world about it, a new habit was created that is now reshaping social networks and the online search industry in the foreseeable [...]
Posted in Social Marketing on March 30th, 2009Yesterday afternoon 77 attended YouTube’s presentation for media agency partners and clients where the Mountain View super search giant Google discussed the myriad opportunities display advertising offers brands worldwide.
Francesca Mortari, Head of YouTube, expressed that brand’s main challenge relies on three different factors: finding the right target audience, sending relevant and effective communication, and understanding [...]
Get the latest news, insight & comments
from the 77Lab delivered to your mailbox.
Our fast-track new media training program for top business & marketing graduates.
Bookmarked 2 links
Bookmarked 2 links
77Lab is proudly licenced under a Creative Commons Licence.
Such projects as twitter and facebook are giving world its rythm