Posts Tagged "google"

Social Media: Maximising your brand presence on Facebook, YouTube and other social networks

After the success of our previous event on the 18th February, we now confirm our second forth coming event for this year!
Social Media: Maximising your brand presence on Facebook, YouTube and other social networks is the title of our upcoming event to be held on the 31st of March, from 4pm to 7pm, at the [...]

YouTube for the hearing impaired

Google’s user-generated video website, YouTube, will make available automatic speech recognition captioning for its video selection.
This new service could be revolutionary since it will open up a huge share of its content to people who are hearing-impaired, and will also lead to creating a network of videos that could be subtitled between many languages.
comScore’s January [...]

Google intolerant to Chinese limitations

How far will Google’s non-complying attitude towards the next world’s super power take them?
Currently, Google is actually threatening to pull out of China and stop censoring its search results which could actually end up closing operations as a result. The Head of the Human Right’s Watch, Arvind Ganesan declared that this is the first time [...]

Let’s all Wave Goodbye to 2009

Before everyone takes off, hopefully to sunnier climes, for their Christmas holidays, we’d like to leave you with the Waving Goodbye to 2009 video produced by Whirled Interactive. It’s a year-end review, alla Google Wave.
The video runs through some big events of 2009 (mostly from a US perspective), starting with the heroic plane crash landing [...]

Predictions from Google’s Matt Cutts for 2010

As 2009 draws to a close, it’s time to look back and analyze what the most popular innovations and inventions in the new media arena were. Matt Cutts himself provided his own predictions with regards to the direction the Search market is heading towards, plus other general as well as Google related insights. Check out [...]

Social networks and search engines dominant vehicles for advertising in 2010

Not long after Bing’s launch back in May, a study by Chitika Research reported that its click-through rate (CTR) was 50% better than Google’s. Little has changed since that period. Similar results today report that the new search engine is beating both Google and Yahoo! on CTR rates.
Today, Bing’s CTR is 75% higher than Google’s.

Let’s [...]

Maintaining a good online reputation to obtain good position in SERPs

It’s in one’s nature to tell more people and friends about bad experiences than good ones. As we already know, bad news can spreads quickly, particularly customer complaints and bad product reviews. Negative online reputation is detrimental for a brand’s online survival since it can reach thousands and thousands of people in no time.
One small [...]

Google Wave invites still in demand despite eBay or Twitter

Since the very last days of September, Google Wave had clearly announced the four ways in which people could get their hands on the real-time communication platform. These were:
1. You signed up early on for a Google Wave account, which could be done through a request form Google had put up not long after the [...]

YouTube launches Promoted Videos outside the U.S.

How can you reach a wider audience and attract attention to your video on YouTube? Mind you, you’re competing with 20 hours of fresh, new footage that gets uploaded to the site every minute.
The most popular video site in the planet has just launched a new ad format, currently available in the U.K., France, Italy, [...]

360° Marketing: Using creativity to integrate offline, social & mobile activities

Last Thursday, for the second time in Italy, 77Agency and Buongiorno Marketing Services, in collaboration with Key-Com and BootB, presented 360° Marketing: Using creativity to integrate offline, social & mobile activities, at the beautiful Adriano Hotel in Rome.
This time, the keynote speaker was Angelo Liverani, Agency Relationship Manager- Google Italy, who spoke about the benefits [...]