Google is expanding its image of the world: last week Gizmodo reported that Google now has its own espionage car fleet. For us at 77, a better developed image of the real world can lead to more and better marketing possibilities, provided that it is being [...]
Posted in Search Engine Marketing on July 26th, 2007Google is betting heavily on its My Maps function, it seems. They introduce some new feature almost every month and rightly so. At 77 we think maps are the advertisement outlets of the future, because of the arrival of the mobile Internet. We think one of [...]
Posted in Search Engine Marketing on July 14th, 2007
Google Maps has added a tool in their Maps feature that allows you to drag your route to wherever you want to go. If you decide there’s a wonderful sight to visit a little outside your planned route, you can now simply drag the blue line [...]
Posted in Search Engine Marketing on June 30th, 2007
Doug Caverly at WebProNews points us to the fact that Google Coupons is a service not often used by advertisers. He, in turn, was triggered by an article by Jennifer Laycock at Search Engine Guide. And, admittedly, it is a service not very well known in [...]
Posted in Search Engine Marketing on June 26th, 2007Google introduced both the Google Street View feature and Google Mapplets last week. We at 77 believe these two features combined will provide companies with even more possibilities to make themselves known and market themselves: their locations will be much clearer to possible customers and the Mapplets function allows companies to advertise interactively, towards users [...]
Posted in Search Engine Marketing on April 1st, 2007
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I was searching on google when I found your site. So much of what you say is true. I...