Google Brand Advertising
Whilst today the main objective of search engine marketing campaigns is still “direct response” (e.g: driving sales, subscriptions…), I am a great believer that the next big area for growth will be the deployment of branding campaigns.
Google must have realized this well before I did and they have been working on two main fronts:
Finding the [...]
Posted in Display Advertising on April 28th, 2008
Brilliant, thanks for the heads-up