Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the ‘unused’ keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign.
The tool is currently available [...]
Following up on our previous article, Google display URL policy, where the display URL must match the destination URL, well, its been finally put into practice early days this month. However, there’s been a lot of controversy behind this whole issue.
On one hand, we have the advertisers who have been naively punched proceeding this new [...]
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