Posts Tagged "Google Adwords campaign"

Google rolls out the Search-based keyword tool

Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the ‘unused’ keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign.
The tool is currently available [...]

Posted in Search Engine Marketing on November 19th, 2008

Users and advertisers skeptical about Google’s URL policy

Following up on our previous article, Google display URL policy, where the display URL must match the destination URL, well, its been finally put into practice early days this month. However, there’s been a lot of controversy behind this whole issue.
On one hand, we have the advertisers who have been naively punched proceeding this new [...]

Posted in Search Engine Marketing on May 29th, 2008

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