The recent changes that Facebook made to its advertising system might have propelled the social network into being the most dangerous threat to Google and other search advertising providers. As Valleywag points out, Facebook recently added an analysis tool to its Flyer system, which allows advertisers to track the results their Facebook advertisements yield.
Posted in Social Marketing on October 23rd, 2007Microsoft, Yahoo and Google are all trying to get their hands on advertising space on Facebook. Microsoft has already signed a contract for exclusive advertising on Facebook’s US pages, but other countries are still up for grabs. Also, all three of the giants are looking to buy a part of the company, it is rumoured, [...]
Posted in Social Marketing on October 17th, 2007
A short time after it was reported that Facebook reached more users in the UK than MySpace, CNN Money writes that the latter will introduce ad-sponsored video channels for its UK users. This could give MySpace an advantage over Facebook, when it comes to user experience, [...]
Facebook now offers its advertisers the possibility to target their ads on members, using keywords from their public profiles, reports Clickz. This news comes after Facebook announced to make all its basic user profiles publicly available for non-members. It seems to us at 77 that both [...]
Facebook, the social network site that is quickly gaining ground in Europe, has decided to make the profiles of its users public also for non-users, report many sources among which InformationWeek. 77 does not see much news value in it for marketers: the profiles of users have always been searchable for everyone willing to open [...]
Posted in Social Marketing on September 8th, 2007
Consumers do still not all trust online shopping, reports
MSNBC.com. 77 alerts marketers that this report should shift the focus of advertising from e-commerce newbies to experienced online buyers. The report says that the people who are not shopping online yet, probably never will. E-Commerce will [...]
Posted in e-Commerce on September 8th, 2007
When you start a webpage on a social network site to give your customers the chance to praise your product, 77 suggests you first make sure that you are actually liked.
Wal-Mart’s Facebook page is covered in bad comments on the company’s policies regarding employee wages and [...]
Posted in Social Marketing on August 31st, 2007
Microsoft has entered the mobile market, striking a deal with Nokia that secures the Windows Live services to be freely distributed on all Nokia N models. At 77 we think that’s a good move by MS, mostly because the method of social mobile networking (MSN) becomes [...]
Posted in Mobile Marketing on August 24th, 2007
Facebook is reported (WSJ) to be preparing a system for personalized ads. The advertisements would be based on users’ profiles. This move has been expected for a long time, and the real news lies in the announcement that Facebook will start trying to predict the type [...]
Posted in Social Marketing on August 24th, 2007
Microsoft AdCenter has introduced a contextual advertising test model this week. 77 sticks with Google AdWords and Yahoo for now but welcomes competition in the contextual advertising world. The MS beta [...]
Posted in Display Advertising on August 23rd, 2007
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