(image credit: www.searchviews.com)
So far Google’s real-time search has proven quite effective for many of us. For those who are pursuing social media as part of their online marketing campaigns, Google’s real-time search capability is certainly a strong point in favor.
What marketers should be considering right now is that having an active role in social media [...]
Social media marketing strategies take planning. In order to have successful conversations with customers, you will need to dedicate a lot of time connecting to them, interacting with them and engaging with audiences in the right way.
Many things can be done the wrong way if not embraced properly and your brand or product can be [...]
If Facebook were a nation, it would be the world’s most populous after China and India, was the phrase used in The Economist on a recent article dubbed A World of Connections.
Average posts per user on the site exceed the 55 million mark and more than 3.5 billion pieces of content are shared every week. [...]
Social networking site, Facebook, is used by more than 350 million people to share personal and business with friends, colleagues, customers and prospects. The social media giant will soon be turning six and has not ceased to attract members with demographics that could serve e-tailers well in terms of extending market reach and increasing branding.
Clearly, [...]
If any of you thought that social media marketing was not worth your or your brand’s time, the following figures should make you think otherwise.
In December 2009, consumers spent more than five and a half hours on social networking sites like Facebook and Twitter, up 82% from the same time last year. The total amount [...]
In 2008, the scenario that Nielsen painted for us with regards to the Internet industry in Italy was one which emphasized on the explosive phenomenon of communities, social networks, forums and blogs.
This past December, the results provided by the media research company were characterized instead by the continuing growth of online news, gaming sites, gambling [...]
As I was looking over some of our client’s Fan Pages this morning, I couldn’t help but realize an extra line of text that appeared right underneath each of the posts.
Then I found out Facebook had just rolled out their new post insight product which allows page admins to view the number of impressions each [...]
Shopping has now come to Facebook’s live feed offering users a new online shopping experience.
While brands have previously used Facebook to mainly set up product ad campaigns, fan pages as well as promote and sometimes sell products on a separate tab on their fan pages, now they can sell directly off the feed page.
The functionality, [...]
Facebook has once again shown it is playing catch-up to Twitter in the functions department, with the soft launch of its new retweet-like function: “via”.
So far, Facebook has received many criticisms for not finding their own way of doing things, however, our take is that, if it facilitates sharing and diffusing information, why not? Plus, [...]
Facebook’s new additions to its account settings now allow you to reply to your Facebook messages straight from your email.
Now there’s no need to log in to Facebook in order to reply to your email notifications- whether they’re status updates, wall posts, videos or photos. All you need to do is click reply and out [...]
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