After the success of our previous event on the 18th February, we now confirm our second forth coming event for this year!
Social Media: Maximising your brand presence on Facebook, YouTube and other social networks is the title of our upcoming event to be held on the 31st of March, from 4pm to 7pm, at the [...]
As mobile internet becomes more of a necessity to users, it is predicted that brand engagement with mobile services will be reflected in an increase in spenditure on mobile internet marketing.
According to figures from comScore, visits to social networking sites Twitter and Facebook via mobile internet browsers showed triple-digit growth during January.
The study found that [...]
A recent study by the Network Solutions and University of Maryland’s Business School revealed that social media adoption by small business has now doubled from 12% to 24% in the last year.
Among the numerous online initiatives that were measured in the study, having a company page on a social networking site had the highest adoption [...]
The annual convention of Athletes World, a subsidiary of the Bata group, leader in Italy for the distribution of international sneaker brands such as Nike, Adidas, Converse, Lacoste and sportswear fashion, was held last Tuesday in Limena, Italy.
Athletes World, which has a network of over 100 commercial outlets between direct and affiliates in major Italian [...]
I’d like to go back to one of my blog posts from last week, Building Good Online Branding While Being Consistent, and discuss one very important factor that was kindly brought to light by Dominique Lahaix co-founder & CEO of Cairn Inc., a privately held software technology company.
His comment was the following:
Thanks for the article. [...]
Want to give your offline event more visibility and reach the masses?
Below is a list of activities to help you bring your physical event online by leveraging online tools like social networks and the likes.
BLOG
If you have a blog already, make sure you write about the given event well in advance and also a few [...]
A few months back we wrote a post discussing the importance of dedicating time to customers and how the rise of social media use can positively impact customer service as well as enhance interaction between brands and consumers.
This still holds true as we haven’t stopped witnessing great efforts on behalf of brands, for instance, @WholeFoods, [...]
The following data is a compilation of social media statistics put together by Econsultancy showcasing the most significant facts and figures surrounding networking sites such as Facebook, Twitter, LinkedIn and online activities such as blogging and photo sharing.
If you’re a newcomer or are beginning to consider taking a plunge into the social media arena and [...]
New figures from the Internet Advertising Bureau’s Social Media Council revealed that 88% of UK brands rated social media as important to their business.
The study also shows that advertisers are planning to allocate between 6 and 20% of their digital marketing budgets to social media this year, compared to just 14% in the previous year.
The [...]
(image credit: www.searchviews.com)
So far Google’s real-time search has proven quite effective for many of us. For those who are pursuing social media as part of their online marketing campaigns, Google’s real-time search capability is certainly a strong point in favor.
What marketers should be considering right now is that having an active role in social media [...]
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