Twitter has made the cover of Times Magazine. Michael Jackson’s death froze the media and caused a massive rush to the internet. Facebook continues to get ‘poked’ by DTS for a piece of the social network empire.
What do they all have in common? It all revolves around the Web, but not only that, the online [...]
Gucci is doing it. So are Oscar de la Renta, Donna Karan, Target, Urban Outfitters, Louis Vuitton and Rachel Roy. This was the opening paragraph from one of WWD’s recent leading stories, ‘Social Media Rewrites the Rules for Brands’.
Even some of the most prominent designers you would have never expected to see using Twitter, Facebook [...]
(click on image to enlarge)
The above image is a map of the world that displays the most popular social networks by country. The map was created using ManyEyes, a website and also an IBM visualization tool, that allows users to upload data and then produce graphic representations for others to view and comment upon.
The map [...]
The June session of the Facebook Developer Garage in London took place yesterday and as the title of this post suggests the core topic was gaming: how you can use games to invite people to interact and to engage with your brand/website through games on social media, but more generally, through games. A couple of [...]
Posted in Social Marketing on June 19th, 2009This week’s issue of PambiancoWeek was dedicated to the international fashion trade show, Pitti Immagine, and one of its pieces featured a mashup of the various social media marketing activities renowned fashion brands such as Dimensione Danza, Miss Sixty, Athletes World are currently implementing as a way to increase brand awareness and maximize internet exposure.
Click [...]
Lately, I’ve been reading a lot of posts on the phenomenon of social networking coming to its end and predictions about Twitter becoming obsolete.
One problem about technology (and everything else in general) is that once something is expected to be ‘the next big thing’, it doesn’t actually mean it will retain its fame forever. Studies [...]
Any anticipation of what the future will be like is always a projection of the fears of the present. The movie industry is a perfect example of that, from Terminator that pictures machines eager to annihilate the human race to The Day After Tomorrow that portrays a global environmental catastrophe due to human carelessness. So [...]
Posted in Social Marketing on June 12th, 2009Until recently, Facebook was a confusing network for brands. A vast number of people including companies and marketers weren’t sure what the platform was all about, or the difference between a page, sometimes called public profile or a group. Fortunately, Facebook’s recent changes to make pages seem more like public profiles by granting them the [...]
Posted in Social Marketing on June 8th, 2009Businesses can aim for social media paid advertising in order to gain a better presence within that particular social media network, outside of the business’s official website or channel. How about paid advertising in Facebook?
Let’s not get into the dwelling details of how to go about advertising on Facebook, for that I would recommend you [...]
I had a chat with Joshua March (@joshuamarch) and Dan Lester (@danlester), founders of The iPlatform, a company which builds technology platforms to take brands into social networks, such as Facebook. Joshua is also the chairman of the Facebook Developer Garage London and Producer of Techfluff.tv. We talked mainly about Facebook, but Friendfeed and Twitter [...]
Posted in 77Interview on June 1st, 2009
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Such projects as twitter and facebook are giving world its rythm