Which day of the week is best for launching promotions on Facebook brand pages?
It seems like businesses could actually benefit from submitting new information on their Brand Pages on Tuesdays, according to a study.
New data from ViTrue shows that Tuesday is the day of the week in which click-through rates are highest at 9.89%, for [...]
The total number of people accessing Facebook via their mobile phones is now up to 65 million compared to just 2o million eight months ago. Since its launch in 2006, Facebook Mobile was initially available only in English.
However, due to the incrementing necessity of staying in touch with friends and contacts when there’s no computer [...]
Until recently, Facebook was a confusing network for brands. A vast number of people including companies and marketers weren’t sure what the platform was all about, or the difference between a page, sometimes called public profile or a group. Fortunately, Facebook’s recent changes to make pages seem more like public profiles by granting them the [...]
Posted in Social Marketing on June 8th, 2009Facebook has officially joined the OpenID movement. As explained by TechCrunch, OpenID is a distributed single sign on solution that allows people to sign into different services with the same login credentials. Some of you must be thinking, but weren’t they already open? Even though the implementation of Facebook Connect seemed as if the social [...]
Posted in Social Marketing on May 19th, 2009A few days back we discussed about Athletes World’s recent shift towards social media and how the international retailer was in the process of revamping its website. The integration of features such as Facebook Connect into the site as well as enriching its Facebook Page for fans to be updated on the latest activities, promotions, [...]
Posted in 77News on May 12th, 2009Is MySpace ID now a threat to Facebook Connect?
MySpaceID is said to be the equivalent of Facebook Connect in that it is an application that allows users to sign in to and export data to third-party sites using their MySpace identity.
Once users are logged in partner sites using their MySpaceID, not only are they connecting [...]
Athletes World, a prominent international retailer for athletic and recreational footwear and apparel, also a 77 client here in Italy, is currently undergoing some website restructuring to make www.athletesworld.it more interactive and retailer brand a more ’socially’ oriented one within the world of social media.
Our social media team, in collaboration with Attila & Co., has [...]
A few updates on Facebook issues and implementations.
Number one, watch out for the latest phishing scams, as TechCrunch puts it phishers are hitting up ‘friends for cash’. What’s it all about? Hackers are breaking into people’s personal accounts, basically stealing people’s identity to try and trick friends into feeling sorry for them until eventually giving [...]
On one of our previous posts we introduced Facebook Connect, Facebook’s new feature that allows users to use their Facebook identity to access third party websites, plus share their online experience with friends and colleagues all over the Web.
Today, 77Lab has launched Facebook Connect taking the social networking experience one step beyond.
For example, you can [...]
Posted in Social Marketing on January 12th, 2009Facebook Connect; use your Facebook ID to stay connected wherever you go on the Web.
The new feature launched by Facebook is being adopted by many and available today to its vast user base of 120 million Facebookers and counting, as well as, many high-profile Websites which will also be weaving this new service into their [...]
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