President Obama has once again decided to turn to the Internet to reach his people, only this time the White House is using the online approach to run a Q&A experiment that will go live on the White House’s official website tomorrow.
The idea, as explained by President Obama, is to open up the White House [...]
Yesterday, 77 was flattered to participate in a half-day roundtable session held at Il Sole 24 Ore’s publishing division, BusinessMedia 24, where we were invited by Francesco Marino, Business Media’s Publisher, as the only agency amongst a panel of participants which included Managing and General Directors of prominent companies such as Media World, Euronics, Esprinet [...]
Posted in e-Commerce on March 20th, 2009Nielsen Media Research recently delivered a report revealing how global ad spend in some of the countries covered in the study managed to stand firm despite the global crisis.
Statistics show an increase in the global advertising market of nearly 3% versus the same period last year. In Asia Pacific, growth was mostly driven by China, [...]
We can all agree that in time of adversity great ideas can come about and the online industry, as history shows us, can become quite innovative.
Advertising Age’s White Paper presents us with a complete study on recession-time case studies along with some of the most iconic online marketing campaigns that have succeeded during downturns from [...]
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