Posts Tagged "e-Commerce"

e-Commerce amidst the economic crisis

Yesterday, 77 was flattered to participate in a half-day roundtable session held at Il Sole 24 Ore’s publishing division, BusinessMedia 24, where we were invited by Francesco Marino, Business Media’s Publisher, as the only agency amongst a panel of participants which included Managing and General Directors of prominent companies such as Media World, Euronics, Esprinet [...]

Coull Engage: interactive videos to increase user engagement

I can’t get enough of these ground breaking video platforms we keep stumbling upon. This particular one was brought to me by one of my colleagues in London and thought it was definitely worth singling out.
It’s a new technology that allows website publishers, advertisers and creative agencies to enrich new or existent video content into [...]

Holiday online shopping has brought hope in times of adversity

We can all agree that in time of adversity great ideas can come about and the online industry, as history shows us, can become quite innovative.
Advertising Age’s White Paper presents us with a complete study on recession-time case studies along with some of the most iconic online marketing campaigns that have succeeded during downturns from [...]

Online shopping growth to slow down

Consumers do still not all trust online shopping, reports

MSNBC.com. 77 alerts marketers that this report should shift the focus of advertising from e-commerce newbies to experienced online buyers. The report says that the people who are not shopping online yet, probably never will. E-Commerce will [...]