Following up on our previous article, Google display URL policy, where the display URL must match the destination URL, well, its been finally put into practice early days this month. However, there’s been a lot of controversy behind this whole issue.
On one hand, we have the advertisers who have been naively punched proceeding this new [...]
As you all know, Google recently updated its AdWords display URL policy. As of April 1st, every display URL inserted in ad texts must reflect the actual destination URL the ad texts lead to. This means that, if for instance, your landing page is http://lab.77agency.com, the display URL of your AdWords ads must [...]
Posted in Search Engine Marketing on April 24th, 2008
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