Google’s new display URL policy is also about brand awareness.
As you all know, Google recently updated its AdWords display URL policy. As of April 1st, every display URL inserted in ad texts must reflect the actual destination URL the ad texts lead to. This means that, if for instance, your landing page is http://lab.77agency.com, the display URL of your AdWords ads must [...]
Posted in Search Engine Marketing on April 24th, 2008
Brilliant, thanks for the heads-up