We are proud to present this week’s 77Lab guest blogger, Paul Turner. Paul works on International Sales for Right Media, the world’s largest online advertising Exchange. As part of this role, Paul has worked with prospects and Exchange members in the UK, Italy, Netherlands, Ireland, Russia, Poland, India, Israel, Australia, Mexico, Argentina and Brazil. The [...]
Posted in Other Marketing on June 15th, 2009The new IPSOS Marketing and Media survey presented by MediaPost provides a certain breather for the new media industry as it reviews some specifics on what the online ad spending budget allocation looks like for 2009.
According to Martin Sorrell, WPP’s CEO and advertising guru, in an recent interview for one of Italy’s most read journals, [...]
Google’s Adwords has released a display ad builder which not only facilitates people’s lives (making them a tad more fun) but it also helps reduce costs.
No need to hire designers anymore, the new feature enables advertisers to create, design and customize display ads easily and eventually drive traffic into your site. Steps are as follows: [...]
You wonder how to make your display advertising worthwhile- especially in times of crisis? We know advertisers and publishers are usually looking for the best way to improve the performance of display advertising campaigns so as to increase consumer engagement, CTR and conversions.
Recently, Weebly, the free web creation site, rolled out a new ad-serving platform [...]
Today Amazon.com announced the launch of its Video on Demand online store where users will be able to pick over an array of 40,000 movies and television programs right off the bat.
You choose, you order, it streams.
Clearly it’s a lot better than most internet video stores, won’t name call, which require you to chill in [...]
One relevant factor for getting (potential) customer’s attention is knowing and anticipating their reactions. Advertisers know that there is nothing like an infallible ad. Every ad could be appealing for someone as it can also have the opposite effect on others. Women’s reactions are different from men’s reaction, as well as young people can react [...]
Posted in Display Advertising on July 4th, 2008Wow! three partnerships in such short notice. Seems like Yahoo!’s intentions are to build up on resources and maximize its services to be able to squeeze all the possible juice out of the next ‘buy out’ offer (be it Microsoft or whomever comes next).
As you may have already heard, amongst the various deals Yahoo! [...]
Online video ads continue to deliver promising stats today thanks to its popularity and non-stop increase in viewers. For this reason brands should continue investing in online video advertising and not just rely on plain online text ads to bring something to the table. As numbers clearly show, apart from the fact that 75% of [...]
Posted in Video Advertising on May 21st, 2008
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It’s interesting to see McKinsey starting to...