A recent study by the Network Solutions and University of Maryland’s Business School revealed that social media adoption by small business has now doubled from 12% to 24% in the last year.
Among the numerous online initiatives that were measured in the study, having a company page on a social networking site had the highest adoption [...]
Last Thursday we hosted our first social media seminar of 2010 with partners B!Digital and Viadeo at Soho House London. The evening was a success. People arrived between 4pm and 4:30pm to register & have a welcome drink before the actual presentations began at around 4:30pm.
First up was 77Agency partner and Business Strategist, Amedeo Guffanti, [...]
The annual convention of Athletes World, a subsidiary of the Bata group, leader in Italy for the distribution of international sneaker brands such as Nike, Adidas, Converse, Lacoste and sportswear fashion, was held last Tuesday in Limena, Italy.
Athletes World, which has a network of over 100 commercial outlets between direct and affiliates in major Italian [...]
We’ve read enough about findings that say that marketers will be spending more time and money on social media sites in 2010.
The following infographic put together by the team at Flowtown, showcases some great figures that reflect how small to medium businesses are spending their advertising budget.
Conclusion: investment in social media to be less about [...]
Posted in 77News on February 9th, 2010If Facebook were a nation, it would be the world’s most populous after China and India, was the phrase used in The Economist on a recent article dubbed A World of Connections.
Average posts per user on the site exceed the 55 million mark and more than 3.5 billion pieces of content are shared every week. [...]
Social networking site, Facebook, is used by more than 350 million people to share personal and business with friends, colleagues, customers and prospects. The social media giant will soon be turning six and has not ceased to attract members with demographics that could serve e-tailers well in terms of extending market reach and increasing branding.
Clearly, [...]
Welcome back everyone!
We’ve been hearing theories back and forth as to what will happen in the digital marketing industry during this fresh, new year. One important fact to keep in mind and as Advertising Age narrows it down for us is: the basic rules of brand building are just as important for innovations in the [...]
2009 has been the year of the new media revolution.
To mark this year of change, 77Agency has commissioned a team of artists to illustrate how new media has changed the way we communicate, share and obtain information.
The resulting works will be exhibited and auctioned for charity at the East End Studios in Milan today starting [...]
Not long after Bing’s launch back in May, a study by Chitika Research reported that its click-through rate (CTR) was 50% better than Google’s. Little has changed since that period. Similar results today report that the new search engine is beating both Google and Yahoo! on CTR rates.
Today, Bing’s CTR is 75% higher than Google’s.
Let’s [...]
Posted in Marketing Analysis on December 16th, 2009This year we’ve witnessed a major increase in innovative and creative marketing initiatives in the digital ecosystem as brands and stakeholders continued to grasp the different interactive opportunities available through a variety of new digital platforms.
A vast number of brands have already adopted and harnessed many of the digital marketing tools to communicate, engage and [...]
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i am often bumping about the internet almost all of the day as a result I choose...