A few days back we discussed about Athletes World’s recent shift towards social media and how the international retailer was in the process of revamping its website. The integration of features such as Facebook Connect into the site as well as enriching its Facebook Page for fans to be updated on the latest activities, promotions, [...]
Posted in 77News on May 12th, 2009It’s like the first time you were asked to put in your credit card number on one of those e-commerce websites like eBay. Really? What if…?
The same is true for social media for example. It’ll take a while before everyone starts adopting it, not many people are used to the idea yet, whether it’s joining [...]
Due to great demand and the power of WOM, our 77Academy has evolved.
For those companies who are in a state of readiness to face the economic slowdown, 77 has created the 77Academy Corporate Training Program, a tailored new media training program, in reponse to the the lack of new media marketing skills individuals posses today.
Our [...]
This guest post was written by: Manuela Tangredi
The recent financial crisis is rapidly expanding to real economy causing a decline in consumption and production growth and thus a cut-down in advertising budgets is to be expected.
On the contrary this week, eMarketer, a market research firm, predicted that in America online advertising will continue to expand [...]
After having attended the IAB Forum which took place this 5th & 6th of November in Milan along with our 77Academy students, I wanted to share with you the bits and bolts of one particular conference, dedicated to Web 2.0, led by industry leaders, Yahoo!, MySpace and Tag Advertising. One of our 77Academy students, Zsuzsanna [...]
Posted in Media News on November 7th, 2008At last! Google and DoubleClick Inc., a global leader in digital marketing, have finally closed their multi-billionaire merger, which will result in a win-win situation where both parties will expand their operations aiming at an increase of their long term profitability. Because the global economy is now traversing a major slow down, this [...]
Posted in Search Engine Marketing on March 25th, 2008
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