Not long after Bing’s launch back in May, a study by Chitika Research reported that its click-through rate (CTR) was 50% better than Google’s. Little has changed since that period. Similar results today report that the new search engine is beating both Google and Yahoo! on CTR rates.
Today, Bing’s CTR is 75% higher than Google’s.
Let’s [...]
Posted in Marketing Analysis on December 16th, 2009(image credit: AFP)
Facebook: 300 million users and still going strong. Although to some marketers advertising on Facebook still remains both an enigma and a challenge, others have found integrating Facebook into their online promotions to be the most useful and cost-effective strategy that produces tangible results.
Just recently, Facebook and Nielsen signed a multi-year strategic alliance [...]
Is the digital advertising industry picking up as we approach 2010?
According to the Group M, internet advertising will grow by double-digit increases next year. Data shows us that time spent by users on Facebook, Twitter, and MySpace increased more than seven-fold…from 1.7 billion total minutes in 2007 to nearly 14 billion minutes in 2008.
Sorrell came [...]
The objective of raising brand awareness is sometimes difficult to tabulate, however raising brand awareness will help increase consumer confidence which is key to the success of any brand wishing to have a spot in the online marketplace.
Studies have shown that running online display campaigns together with other online marketing activities will boost traffic and [...]
“We all feared a coming apocalypse, the end of the world. But this didn’t happen and never will. We are facing a very deep recession, one that’s worse in America more than any other part of the world, but the worst has already happened”.
This was Martin Sorrell’s, one of 100 most powerful executives in the [...]
Internet is changing the way companies communicate in the pursuit of brand building and commerce particularly since it’s become a rapidly emerging topic with continually evolving strategies and marketing tactics such as online PR, SEM/SEO,corporate blogging, social marketing, microblogging etc.
Marketers need to determine what really works for them, and equally important, save time and needless [...]
La Repubblica’s financial supplement ‘Affari&Finanza‘ featured a 77Academy article today, on both its online and printed version, discussing the continuous boom of online advertising in today’s market. Among the elements disclosed is the sudden necessity to invest on digital ads since traditional media has been running slightly short for some advertisers. Despite the economic recession, [...]
Posted in 77News on June 9th, 2008Some of you may have already heard the rumor about Ooyala Blacklot (Ooyala means “cradle” in South Asian), and its ongoing fund raising rounds. But wait, some people may not quite know what Ooyala even is… yet. This particular venture is, as Forbes.com explains, a self-serve video-management platform offering high-quality interactive viewing. [...]
Posted in Media News on March 27th, 2008
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i am often bumping about the internet almost all of the day as a result I choose...