Following up on our previous article, Google display URL policy, where the display URL must match the destination URL, well, its been finally put into practice early days this month. However, there’s been a lot of controversy behind this whole issue.
On one hand, we have the advertisers who have been naively punched proceeding this new [...]
Everyone likes efficiency, right? Google does too, this is why as part of their efforts to perfect user experience, they have recently implemented a new factor into Quality Score: landing page load time.
Why is the landing page load time so important? On one hand, it is prominent users are taken to the page of interest [...]
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