Today, consumers rely on social media sites as much as company websites for product information. They’re also seeking for a more personal online interaction with brands and perhaps establish a closer rapport with a company’s online brand representative.
A recent survey from Razorfish “FEED: Digital Brand Experience Survey”, polled US Internet users who have ever ‘friended’ [...]
I really liked the video “The Break Up”, released over a year ago, as it was an entertaining way to show that advertisers where not choosing the right path to address to customers. But if I had to do the video today I would emphasize on something a bit different: the shift of power.
It’s quite [...]
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