Answer is…immediacy.
As Seth Godin clearly states it, “self-service customer support outperforms the traditional model because people don’t have to wait in line.” Today, there are many online services available that allow for any kind of business, big or small, to come closer to its customers.
Online social services are ideal to understand what customers are looking [...]
Every time we talk about business, we use words like “effectiveness”, “potential”, “conversions”, “redemption”, “ROI”, eCPM and so on. Maybe sometimes we forget to talk about an aspect strictly related to our business, regardless of its nature. I’m referring to relationships; as suggested by Ben Wills on Marketing Pilgrim, business in not only ABOUT relationships, [...]
Posted in New Media Tips on June 11th, 2008
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i am often bumping about the internet almost all of the day as a result I choose...