I’m gonna leave something nice and sweet for you today. But I have to clear up one, small detail before I can go on explaining.

I stumbled upon this site for the first time last week and came back to it again today out of curiosity. It so happens something slightly changed- luckily, it still works to prove my point.

Last week, the Natural Confectionery Company was offering a bag of free sweets!:-) which at the end engaged the viewer into putting in their contact details in order to get the treat delivered to them.  Due to the campaign’s utter success, they ran out of treats :-(.

My point though, is that the campaign is a great example of viral marketing through the act of giving away yummy treats. You say the word FREE and you’re virally spreading at the speed of light.

Not only that, but I must admit I love their creativity; it’s a cool/funny/catchy campaign.

Check it out the natural confectionery site!

————-                   ————-                      ————-                     ————-

PS: Dear 77LABers, tomorrow is national holiday in Italy, dubbed Ferragosto, hence, I will not be posting anything up. You’ll see me up again on Monday. Thanks  :-)