Posts Tagged "content network"

Google dodges economic crisis and opens fully to Third Party Ads

Drums are currently rolling for Google as everyone sits and waits with uncertainty for their third quarter financial results to be revealed tomorrow.
No one knows which way Google’s stocks will be headed although we have witnessed a stock drop of 45% this year and as explained by Michael Arrington (TechCrunch) on his post, the one [...]

Posted in Search Engine Marketing on October 15th, 2008

Google AdSense, Google’s ads publishing revolution

Google AdSense is probably one of the most revolutionary products in Big G’s history: together with AdWords, it is without a doubt one of the most important Google tools. While AdWords is the perfect technology for advertisers, AdSense is publisher oriented… and in this case we are talking about EVERY publisher. That’s the power of [...]

Posted in Search Engine Marketing on May 7th, 2008

Search Engine Marketing: content network is growing faster

Figures coming from the last comScore research, about US search engine market in February ‘08, show that the amount of money invested online outside the “pure” Search Engine Marketing (e.g. Google AdWords) is getting every month more relevant.
comScore underlines that the reach of advertising networks is far broader than the one of its [...]

Posted in Search Engine Marketing on March 21st, 2008
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