New interesting figures about UK online display ad impressions from a new comScore study revealed that social networking sites account for 13.8 billion display ad impressions in August 2009, nearly 25% of all display ads viewed online.
Telecommunications was the most prominent industry in the list of categories of UK advertisers on social networking sites. Telefonica [...]
Consumers exposed to a brand’s influenced social media and paid search programs are 2.8 times more likely to search for that brand’s products compared to user’s who only saw paid search.
The new study produced by comScore, GroupM Search & M80, ‘The Influenced: Social Media, Search and the Interplay of Consideration and Consumption’ discusses the interconnection [...]
As past data shows us, social networks have become an increasingly appealing channel for advertisers looking to make the most out of their online marketing efforts.
A unique aspect about social networks is that they offer the ability to identify and reach the exact target audience while facilitating interaction between brands and existing or potential customers. [...]
We can all agree that in time of adversity great ideas can come about and the online industry, as history shows us, can become quite innovative.
Advertising Age’s White Paper presents us with a complete study on recession-time case studies along with some of the most iconic online marketing campaigns that have succeeded during downturns from [...]
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