Posts Tagged "Coca Cola"

Coca-Cola’s new spot sends positive message to the world

McCann Spain is the brain’s behind Coca-Cola’s new spot whose only purpose is to inspire hapiness and optimism during these hard economic times the world is facing today and send one simple message: “Life is short, enjoy it”.
What exactly would you say to someone who’s about to come into the world in times like these? [...]

Posted in Video Advertising on March 19th, 2009

Global brands connecting virtually with consumers

I’d like to turn back a bit and refer to the Beijing Olympics as a wonderful example of how brands use the power of social media to reach vast audiences and increase brand exposure.
It is to a brand’s interest to piggyback on a mega global event as the Olympics to create the ideal buzz and [...]

Posted in Social Marketing on October 7th, 2008
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