Posts Tagged "CO2 emissions"

What People Want; mobiles will pretty soon read our minds too

A new software application for tracking carbon footprints is being developed by a start-up in the UK that uses GPS on mobile phones to figure out whether you’re walking, running, driving, flying– you get the picture– and then estimating the impact this has on the environment.
The software dubbed Carbon Diem claims that since GPSs have [...]

Posted in Mobile Marketing on September 30th, 2008

Greenwashing: When Pretending Being Green Can Backfire

If we look around, there is nothing to worry about climate change: from oil producers (remember the Shell ad?) to car manufacturers, everyone is green.
This colour appears to be the most fashionable over the last three years because it has been the topic of discussion of all the PR services at multinationals. However, no one [...]

Posted in Media News on September 18th, 2008

FIAT EcoDrive powered by Microsoft

After Steve Ballmer made his charismatic speech at the Next Web Now! conference at the Crown Plaza in Milan, a series of complimentary panelists took over the stage depicting various success stories and testimonials. One of the stories presented was Fiat’s new EcoDrive solution.
I have to say I really enjoyed the presentation not only [...]

Posted in Other Marketing on April 24th, 2008
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