Understanding the User – Buongiorno releases mobile browsing research results ‘Cell Surfing 2008′
Buongiorno!, the world’s top company in mobile entertainment, has recently unveiled the results of ‘Cell Surfing 2008′ (www.cellsurfing2008.com); an in-depth ethnographic research into mobile internet behavior. The study aims to see how 18-34 year olds in the UK use mobiles in their daily lives through interviews, diary keeping, and a unique ‘torture test’. The [...]
Posted in Mobile Marketing on April 22nd, 2008
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