Gucci is doing it. So are Oscar de la Renta, Donna Karan, Target, Urban Outfitters, Louis Vuitton and Rachel Roy. This was the opening paragraph from one of WWD’s recent leading stories, ‘Social Media Rewrites the Rules for Brands’.
Even some of the most prominent designers you would have never expected to see using Twitter, Facebook [...]
The increasingly integrative focus of marketing communications can be attributed to the notion of synergy. The marketing mix may be composed of different, isolated elements but all of these individual components are working towards achieving a set of common objectives, such as increasing market share and sales.
They therefore need to be considered in conjunction with [...]
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