Posts Tagged "brand awareness"

Preliminary step to define your brand’s social media strategy

I’d like to go back to one of my blog posts from last week, Building Good Online Branding While Being Consistent, and discuss one very important factor that was kindly brought to light by Dominique Lahaix co-founder & CEO of Cairn Inc., a privately held software technology company.
His comment was the following:
Thanks for the article. [...]

Building Good Online Branding While Being Consistent

Any company’s goal should be focused on achieving results when embarking on a branding, marketing and online advertising campaign, especially considering all the opportunities and channels available in the digital enviroment today. But even more important is building brand awareness for your product or service.
Some common marketing challenges for marketers may include, increasing sales, increasing [...]

88% of brands rate social media very important to business

New figures from the Internet Advertising Bureau’s Social Media Council revealed that 88% of UK brands rated social media as important to their business.

The study also shows that advertisers are planning to allocate between 6 and 20% of their digital marketing budgets to social media this year, compared to just 14% in the previous year.
The [...]