A recent study by Burston Marsteller revealed that 79% of the largest 100 companies from the Fortune 500 selection is using at least one of the most popular social media networks (Twitter, Facebook, YouTube etc).
Can you try and guess who the winner social platform for Fortune 100 companies is?
You guessed right, Twitter it is.
65% of [...]
A recent study by the Network Solutions and University of Maryland’s Business School revealed that social media adoption by small business has now doubled from 12% to 24% in the last year.
Among the numerous online initiatives that were measured in the study, having a company page on a social networking site had the highest adoption [...]
Below is a great piece of work produced by Jesse Thomas with all kinds of internet stats collected from several sources and put together into this dynamic video.
Besides the mind-boggling figures from social media networks such as Twitter and Facebook, other remarkable numbers in the video include:
* 1.73 billion Internet users worldwide as of September [...]
We touched on this very same topic a few days back, you can actually view the article here.
The story below is entirely in Italian, click on image if you want to read the complete version.
I like it!
Posted in 77News on January 20th, 2010This year we’ve witnessed a major increase in innovative and creative marketing initiatives in the digital ecosystem as brands and stakeholders continued to grasp the different interactive opportunities available through a variety of new digital platforms.
A vast number of brands have already adopted and harnessed many of the digital marketing tools to communicate, engage and [...]
According to a study by email marketing solutions company Campaigner, higher growth small businesses are spending more on marketing, and favoring online tools such as email marketing over traditional marketing vehicles.
Despite the economic climate and the challenges it has posed to businesses of all sectors and sizes, many small business owners are beginning to see [...]
According to Nielsen statistics, Facebook was the #1 social networking site advertised on by 10 of the 13 industries when ranked by display ad impressions.
It is obvious that this increase in investment on Facebook has gotten rid of any misconceptions advertisers may have had in relation to online advertising and its effectiveness.
Time Americans spent on [...]
McKinsey just published the results of a survey on how companies are benefiting from Web 2.0, activities which they have been monitoring over the past three years.
The survey that was put together focusing mainly on highlighting whether businesses are benefiting from their investments in the Web or not and so far results have shown to [...]
Social media for some people is just a fad. Many believe it’s a quick, easy way to go about reaching a goal and that’s it. Been there, done that…neeext!
Companies use it to grow business, which is not necessarily something you can achieve overnight. It’s a long-term effort.
Yes, social media has it’s downsides too. For instance, [...]
Blogs, viral marketing, communities, forums, chats, social networks all fall under the same category- word of mouth marketing. These are all techniques that can be used to engage with current and potential customers as well as to get people talking about your products.
You can consider it both a marketing strategy as well as an interactive [...]
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i am often bumping about the internet almost all of the day as a result I choose...