Now your brand has a bigger chance of getting discovered on the Web thanks to those journalists who are using search and social media as sources of information for their stories.
As reported on guardian.co.uk, a recent US survey has revealed that an overwhelming majority of reporters and editors use social media sources for researching as [...]
First of all, let’s start by identifying the difference between the two methods.
Outbound Marketing is basically the traditional way of doing marketing (push) via print, radio, direct mail, cold calling telemarketing etc. Its objective is to get the customer to take action; spend money on a product or service.
Conversely, inbound marketing (pull), could be claimed [...]
New figures from the Internet Advertising Bureau’s Social Media Council revealed that 88% of UK brands rated social media as important to their business.
The study also shows that advertisers are planning to allocate between 6 and 20% of their digital marketing budgets to social media this year, compared to just 14% in the previous year.
The [...]
Traditionally, the main ways for brands to get found online are through SEO (search engine optimization) for corporate websites and PPC (pay per click) by keyword bidding.
However, having good SEO will also depend on a series of fundamental aspects that will guarantee an increase in website traffic: good content, fresh content, good use of keywords [...]
(image credit:Brian Solis)
Here in western countries freedom of speech is just one of the liberties that we take for granted, a luxury not enjoyed in many countries in the world, maybe least of all in the Middle East. Until recently media in many of the countries in the region- Iran, Syria and Saudi Arabia among [...]
Posted in Social Marketing on May 22nd, 2009WordPress, the popular publishing platform many of us bloggers use as our blog tool is now producing all kinds of content, tutorials, wordcamp reports and basically all things WordPress on video.
The selection available today which already tops 150 videos includes blogging tutorials to WordCamp footage from all over the world to how-to videos plus anything [...]
Many people are wondering what kind of approach is most appropriate at times of crisis. Some are tightening their belts and cutting budgets short, others, are contemplating jumping on the opportunity to build and strengthen their brand.
Some marketing strategies have proved to be more effective than others, particularly during economic recessions. And yes, it takes [...]
Barcamp is a worldwide movement of user-generated conferences that has grown to become more and more popular amongst enthusiasts, new media marketers and IT professionals each year. Anyone who’s passionate about blogs, social networks, online video, journalism, start-ups and venture investments is fit to participate and/or organize barcamps.
A Barcamp is a form of conference that [...]
Google, besides all the tools it has provided, has also given a new verb to the English language: to google something.
Twitter, the king of micro blogging, is about to do the same. With 2.3 million US based users, the company has coped with a 422% increase in one year, which shows the concept of micro [...]
Rumors say blogging is the new black and I doubt it not.
According to Technorati, nearly one million blog posts are created everyday collectively and this leads them to declare blogs are soon to become the new source of news and entertainment.
The Blogosphere, the meeting point for all blogs in the Internet, is becoming more and [...]
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I was searching on google when I found your site. So much of what you say is true. I...