Not long after Bing’s launch back in May, a study by Chitika Research reported that its click-through rate (CTR) was 50% better than Google’s. Little has changed since that period. Similar results today report that the new search engine is beating both Google and Yahoo! on CTR rates.
Today, Bing’s CTR is 75% higher than Google’s.
Let’s [...]
Posted in Marketing Analysis on December 16th, 2009
It’s in one’s nature to tell more people and friends about bad experiences than good ones. As we already know, bad news can spreads quickly, particularly customer complaints and bad product reviews. Negative online reputation is detrimental for a brand’s online survival since it can reach thousands and thousands of people in no time.
One small [...]
Posted in Online PR on December 2nd, 2009
We’ve heard multiple times: content is king, relevant content is fundamental… etc. However, content can only be useful if it is optimized, as pointed out by Lee Odden from Online Marketing Blog.
An interesting study about user-generated trends released by eMarketer earlier this year, discussed that by 2013, 155 million of US Internet users will consume [...]
Posted in Social Marketing on October 6th, 2009
It might still be too early to tell how Bing’s new rich-media search feature will affect marketers and their ability to be found online.
However, it’s gone live and it’s working. The new Bing Visual Search feature that displays search results in a grid-like image gallery instead of the traditional list of search results, was announced [...]
Posted in Search Engine Marketing on September 15th, 2009
A lot has been discussed lately regarding the growth of Microsoft’s Bing, but how fast is it really growing? And is its current gain in market share due to the number of people checking out the new search engine?
I think many are keeping a close eye on the new decision engine, wondering how it works [...]
Posted in Search Engine Marketing on August 19th, 2009
Emerging throughout the hype that is surrounding Twitter and FriendFeed, real time search is receiving heaps of attention throughout the industry. In turn, real time search engines have been popping up everywhere. Among the notable additions is BingTweets, which quite practically combines the search results of both Bing and Twitter Search. Owned by Microsoft, it [...]
Posted in Search Engine Marketing on July 28th, 2009
Only a month and a few days after its big debut in the world of search, Microsoft’s new search engine, Bing, is still going strong.
According to the data firm StatCounter, Bing, which was launched on June 3rd, took 8.23% of U.S. Web searches in June, up from 7.81% for Microsoft search just prior to its [...]
Posted in Marketing Analysis on July 7th, 2009
“If nothing else, it will at least get people to realize that Microsoft is in this game and that there is an alternative to Google…”
Bing has come out swinging and is currently experiencing more buzz than Live Search ever had. With what appears to be a good product, and an aggressive advertising campaign against Google [...]
Posted in Search Engine Marketing on June 24th, 2009
People have to realize the importance of educating themselves before trading,...