Posts Tagged "baidu"

China leads the Internet market, even if controversially

The online Chinese market is now the number one Internet market. According to the Chinese research firm BDA China, Internet usage in China reached 220 million last February, whilst U.S. surfers were “just” 216 million.
The most impressive data is the difference in percentage between the two countries, in the U.S. Internet users make-up [...]

Posted in Marketing Analysis on April 29th, 2008

Baidu introduces video ads on content network

Baidu, the largest search engine of China (by far, see table below) has started to show video advertisements on its content network, report both TechCrunch and China Internet Watch. Baidu has a tremendous market share of search engine use in China:

(table from China Internet Watch)

Baidu has access to approximately 160,000 websites in its advertisers program. [...]

Posted in Video Advertising on September 17th, 2007
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