• to keep a close relationship with clients and consumers
• maintain an open dialogue with prospects and clients
• brand promotion and awareness
• boost sales
• increase visibility in search results
• drive traffic
• word-of-mouth
• …

Reasons, there are plenty. The number of Fortune 500 that have embraced blogging since last year has more than doubled. According to Socialtext, a people directory with social networking features who’s co-founder is Chris Anderson (Wired), 12.8% of Fortune 500 have taken up blogging today.

This is just a sample of some of the company’s included in this 12.8%, click here to view the entire list.

Included on this list are the links to the different blogs, some have multiple blogs, plus any review that has been written about them. B2B marketing holds an immense amount of valuable content that should be exposed and available to all so that communities may begin to form as contributors add valuable information to them.

Because ‘marketing crisis’, ‘how to market in times of recession’ and the likes have become quiet popular search queries on Google these past months, B2B blogs can serve as a way to demonstrate thought leaders and bring new ideas to the table while establishing corporate credibility.

SocialText has also put together a document discussing the corporate approach to blogging. It’s a good guide where a group of random blogs are selected into writing styles and content style. This way corporations have a wide variety of approaches to analyze and consider for when plunging themselves in this new media universe.