The annual convention of Athletes World, a subsidiary of the Bata group, leader in Italy for the distribution of international sneaker brands such as Nike, Adidas, Converse, Lacoste and sportswear fashion, was held last Tuesday in Limena, Italy.
Athletes World, which has a network of over 100 commercial outlets between direct and affiliates in major Italian [...]
This week’s issue of PambiancoWeek was dedicated to the international fashion trade show, Pitti Immagine, and one of its pieces featured a mashup of the various social media marketing activities renowned fashion brands such as Dimensione Danza, Miss Sixty, Athletes World are currently implementing as a way to increase brand awareness and maximize internet exposure.
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A few days back we discussed about Athletes World’s recent shift towards social media and how the international retailer was in the process of revamping its website. The integration of features such as Facebook Connect into the site as well as enriching its Facebook Page for fans to be updated on the latest activities, promotions, [...]
Posted in 77News on May 12th, 2009Today’s DailyNet featured 77 and Athletes World in an article discussing the brand’s recent involvement in the social media and how it is implementing the different tools to increase brand visibility and client interaction. Click on the below image for the full article or refer back to our previous post for more info on Athletes [...]
Posted in 77News on March 27th, 2009Athletes World, a prominent international retailer for athletic and recreational footwear and apparel, also a 77 client here in Italy, is currently undergoing some website restructuring to make www.athletesworld.it more interactive and retailer brand a more ’socially’ oriented one within the world of social media.
Our social media team, in collaboration with Attila & Co., has [...]
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