Mr. Penguin? What could that possibly remind you of? starts with an L… ends with an X. Was this subliminal advertising for Linux intentional…?
News is, AOL launched a worldwide online campaign that runs through the step by step of what target advertising is, benefits it brings and opting out options.
And what better way to represent [...]
Recent reports say AOL is branching off to create specialized websites in order to reach a wider audience. Because internet users have become more and more, let’s say, picky, in terms of where they search and what they search for, it is best to adapt to them than to try and shape up people’s minds.
So [...]
Things about Microhoo’s affair are getting more and more complicated. To sum up: Microsoft wants to buy Yahoo!; Yahoo! does not want to be acquired by Microsoft; Google does not want Yahoo! to be acquired by Microsoft; Google inks a deal with Yahoo! to display AdSense search results in the US for a test period; [...]
Posted in Marketing Analysis on April 10th, 2008Figures coming from the last comScore research, about US search engine market in February ‘08, show that the amount of money invested online outside the “pure” Search Engine Marketing (e.g. Google AdWords) is getting every month more relevant.
comScore underlines that the reach of advertising networks is far broader than the one of its [...]
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Brilliant, thanks for the heads-up