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	<title>77Lab &#187; American phone usage</title>
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		<title>Are you a Brit or a Yank? Mobile tendencies between the two</title>
		<link>http://lab.77agency.com/mobile-marketing/are-you-a-brit-or-a-yank-mobile-tendencies-between-the-two-628/</link>
		<comments>http://lab.77agency.com/mobile-marketing/are-you-a-brit-or-a-yank-mobile-tendencies-between-the-two-628/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 09:00:04 +0000</pubDate>
		<dc:creator>m.barreto</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[American phone usage]]></category>
		<category><![CDATA[British phone usage]]></category>
		<category><![CDATA[mobile communication]]></category>
		<category><![CDATA[mobile technology]]></category>
		<category><![CDATA[mobile usage]]></category>

		<guid isPermaLink="false">http://lab.77agency.com/?p=628</guid>
		<description><![CDATA[
I stumbled upon a nice post by James Sherwood on The Register dubbed &#8216;Brits more hooked on mobile tech than Yanks are&#8217;- loved the sound of it, and wanted to bring some data to front.
It&#8217;s only fair I call out the final verdict. Brits win, Yanks loose. But let&#8217;s just take a look at some [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://lab.77agency.com/wp-content/uploads/phonepad1.jpg"><img class="alignnone size-full wp-image-630" title="phonepad1" src="http://lab.77agency.com/wp-content/uploads/phonepad1.jpg" alt="" width="250" height="154" /></a></p>
<p>I stumbled upon a nice post by James Sherwood on <a title="The Register" href="http://www.reghardware.co.uk/2008/07/18/cw_handset_use_report/">The Register</a> dubbed &#8216;Brits more hooked on mobile tech than Yanks are&#8217;- loved the sound of it, and wanted to bring some data to front.</p>
<p>It&#8217;s only fair I call out the final verdict. Brits win, Yanks loose. But let&#8217;s just take a look at some of the facts and figures:</p>
<p><strong>Brits   vs.   Yanks</strong></p>
<ul>
<li>94% Brit youngsters own mobile phones vs. 80% Yank youngsters</li>
<li>4% of Brit adults resist to owning a mobile phone vs. 10% Americans think the same</li>
<li>17% Brits own more than one device vs. 11% Yanks say the same</li>
<li>Both kids and adults in the US and the UK prefer texting as a communication format</li>
<li>46% of UK adults claim they prefer texting over calling or emailing vs. 28% of Americans who say the same</li>
</ul>
<p>One last interesting fact- 24% of US and 17% of UK adults coincide in that emailing is the only common online activity they have performed using mobile phones.</p>
<p>I get the feeling this data is not entirely accurate, however, its somewhat of a general scope. Things like population, coverage, phone plans, can all influence these numbers. However, you can at least tell mobile phone and internet technology still have a long way to go, and for one reason or another some people have not yet made the transgression.  And the final outcome: TV is still reigning in the households.</p>


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