TiVo, the provider of technology and services for digital video and Amazon.com have set to introduce a ‘product purchase’ feature today that will bring the idea of home shopping to a different level and redefine the art of watching TV.

Starting now, both TiVo subscribers and Amazon customers will be able to shop for anything they see on television using their remote control. (FYI: service is only available for all subscribers except those using TiVo on DirectTV). So, everyone with a TiVo at home will have on their on-screen menu, the option to buy CD’s, DVD’s, books, etc, specially those promoted on famed talk shows like ‘The Oprah Winfrey Show’ or ‘The Late Show’ with David Letterman.

Basically, next time one of those presenters hold up and promote some kind of product during their show…‘click’ and you will get.

TiVo is offering a great opportunity to advertisers with this new feature and are on the brink of becoming pioneers of what could be the latest breakthrough in advertising technology for the television industry.

Today Amazon.com announced the launch of its Video on Demand online store where users will be able to pick over an array of 40,000 movies and television programs right off the bat.

You choose, you order, it streams.

Clearly it’s a lot better than most internet video stores, won’t name call, which require you to chill in front of your computer for hours before you succeed to download onto your hard drive. You’ll find that the majority of people don’t have the time or patience to sit around and wait for downloads to complete.

“Our goal is to create an immersive experience where people can’t help but get caught up in how exciting it is to simply watch a movie right from Amazon.com with a click of the button,” claims Amazon’s digital media VP, Bill Carr. I couldn’t have explained it better.

To support high quality streaming and downloading, Amazon.com has partnered up with Sony as a start, in order to enable its Internet video store into the Sony Bravia TVs, through Sony Bravia’s Video link device. Other deals will be on their way in conjunction with other manufacturers and Internet devices.

Some cool features:

Less downloading time

You can store all your video selections in “Your Video Library”

You can log on to any computer, anywhere, or device and be able to access the desired video

2-minute previews will begin running the moment you visit the title of your selection

No Commercials!