Posts Tagged "adwords"

Google being sued by government Australia

Google is being sued by the Australian Competition and Consumer Commission for ‘misleading and deceptive conduct due to deceptive Adwords ads presented next to Google search results’, reports TechCrunch. 77 does not see much of a threat here, but if Google loses the case, it might mean the end of search advertising as we know [...]

And… We’re Back! News Recap

77Lab is back, with the editing team rested, bronzed and slightly fatter back home from vacation. What happened in the meantime? Not so much, luckily. We kept track of major developments and will often refer to them in future articles, as always. And in a futile attempt to catch two weeks of news in one [...]

Below the enemy lines

Everyone always talked about “Above the line” and “Below the line advertising” to distinguish offline (mainstream) from online (niche) channels. My view is that Google has already sent explorers below the enemy lines and will soon start its revolution by providing “above the line” (TV, RADIO, OUTDOORS, PRESS) with an online approach.
In case you did [...]

Google Keyword Tool

The Google Keyword Tool:

https://adwords.google.com/select/KeywordToolExternal

Overture Keyword Selector Tool

In 2007 Overture was bought by Yahoo! and discontinued its popular Keyword Selector Tool. We at 77Lab found a working link to the Tool, but numbers are from January 2007.
You can still use it to find an indication of the use of your keywords and related keyphrases, but bear in mind that the information [...]

Extra! Extra! Google Print Ads come to UK. But how to measure our precious results?

Google has made the big jump with their offline newspaper marketing service and is now in talks with newspaper companies in the UK, reports The Times Online. After rather successful campaigns in the US, Google is now trying its hand overseas at selling advertising space in newspapers through their online bidding system, Google Print Ads.
Where [...]