Posts Tagged "adwords"

Google introduces Impression Share metrics: how often and why your ads are not shown

Google AdWords introduced a new metric of advertising results, the Impression Share. Marketers like us can use it to determine how often our AdWords advertisements are not being shown when there was a chance for them to be shown, and why.

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Panama expands features

Yahoo introduced some new functionalities to their Panama system, making it easier to use for campaign managers and, as we think at 77, a little more like Google AdWords. The new features aren’t groundbreaking but add a little functionality.

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New Google Advertisement placement reports: great tool for advertisers

Google is introducing a tool for the AdWords system that can tell marketers where exactly in the contextual network their advertisements appeared and how they performed, report various online sources. 77 thinks this will grow to be a great tool for marketers and it is something [...]

Google AdWords used by Hackers

Hackers have placed malevolent sponsored links in the Google AdWords system, report both Clickz and Search Engine Journal. The user that clicks on one of these links using Internet Explorer 7 will be passed through a hacking site that tries to collect personal information from the user. The advertisements have been removed by Google.

Google Analytics upgraded

Google updated its Analytics tool yesterday. The changes move towards Google providing the proprietors of a website with more detailed figures and presenting these in a graphical way. It is part of the main idea of Google to make website analysis also understandable for the leaders of large companies. Brett Crosby said, at the launch [...]

Google Printed Ads now in AdWords

77 View: The integration of printed advertisement into the Google AdWords program allows Google to test their bidding system for offline media. It indicates they will in the future use the same interface for every type of advertising, including radio and possibly webTV media. This will give marketers a clear overview of all their campaigns [...]

77 in Google Agency Newsletter

77 was named in the most recent Google Agency Newsletter for the UK: in a case study on the use of Google advertising by Estée Lauder, 77 was put forward as the designer of Estée Lauder’s highly successful online campaign. Read the full study here
Estée Lauder was one of the first cosmetics brands to start [...]

Google introduces AdCreation Marketplace

Google AdWords will soon be providing a new service to its customers, it promises in its newsletter. With its Ad Creation Marketplace Google puts companies without in-house video-creating experience in contact with professional video ad producers. Google promises relatively low prices – between $100 and $1000 – and easy accessibility. It further promises high budget-control, [...]

New Google tools for marketers

The Google AdWords team has been busy lately: they introduced two new features in two days and are now showcasing some Google AdWords success stories, too.

Campaign Optimizer

One of the new functionalities for marketers is the Campaign Optimizer. Google uses its huge database of queries and results to optimize your campaign for you. That is, [...]

Google announces Pay Per Action beta in Europe

Google announced to its advertisers outside the US – including 77 – that it’s beta-testing the Pay per Action system: advertisers only pay when users complete a certain action on the advertiser’s site after being directed there from an advertisement on Google.

Google’s AdSense system determines which advertisements are shown for which keyword, depending on expected [...]