Posts Tagged "adwords"

Google Knol, information database to compete with Wikipedia: targeted advertising, anyone?

Google introduced Knol last week, an open database of articles written by the public. As opposed to Wikipedia, the articles will be written by one person only and cannot be edited by anyone else than the author. Google’s goal [...]

Yahoo now allows domain blocking, too

Yahoo! will from now on give marketers more control on where their ads will, and will not be seen. It recently added a Block Domains function to its advertising controls. You can use it to select domains that you do not want to advertise on, something the United States army might have wanted to try [...]

Microsoft starts contextual advertising

Microsoft AdCenter has introduced a contextual advertising test model this week. 77 sticks with Google AdWords and Yahoo for now but welcomes competition in the contextual advertising world. The MS beta [...]

Google introduces AdSense for video games

Google announced to “soon” introduce an advertising system for video games, reports Seattle PI. A logical step, we think at 77, as the in-game and around-game advertising market is growing fast. [...]

Google introduces Impression Share metrics: how often and why your ads are not shown

Google AdWords introduced a new metric of advertising results, the Impression Share. Marketers like us can use it to determine how often our AdWords advertisements are not being shown when there was a chance for them to be shown, and why.

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Panama expands features

Yahoo introduced some new functionalities to their Panama system, making it easier to use for campaign managers and, as we think at 77, a little more like Google AdWords. The new features aren’t groundbreaking but add a little functionality.

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New Google Advertisement placement reports: great tool for advertisers

Google is introducing a tool for the AdWords system that can tell marketers where exactly in the contextual network their advertisements appeared and how they performed, report various online sources. 77 thinks this will grow to be a great tool for marketers and it is something [...]

Google AdWords used by Hackers

Hackers have placed malevolent sponsored links in the Google AdWords system, report both Clickz and Search Engine Journal. The user that clicks on one of these links using Internet Explorer 7 will be passed through a hacking site that tries to collect personal information from the user. The advertisements have been removed by Google.

I like [...]

Google Analytics upgraded

Google updated its Analytics tool yesterday. The changes move towards Google providing the proprietors of a website with more detailed figures and presenting these in a graphical way. It is part of the main idea of Google to make website analysis also understandable for the leaders of large companies. Brett Crosby said, at the launch [...]

Google Printed Ads now in AdWords

77 View: The integration of printed advertisement into the Google AdWords program allows Google to test their bidding system for offline media. It indicates they will in the future use the same interface for every type of advertising, including radio and possibly webTV media. This will give marketers a clear overview of all their campaigns [...]