How can you reach a wider audience and attract attention to your video on YouTube? Mind you, you’re competing with 20 hours of fresh, new footage that gets uploaded to the site every minute.
The most popular video site in the planet has just launched a new ad format, currently available in the U.K., France, Italy, [...]
Thanks to Google’s recent decision of combining sales of display ads and text ads, it’s becoming easier for marketers to plot out their online marketing strategies.
Google, the online search giant, is trying to boost the appeal of its graphic ads and is enabling advertisers to better reach internet users in specific geographic areas at specific [...]
Geico, LVMH…who’s up next?
Can we say Google is headed into dark waters? I guess we will only find out come June 4th.
After kicking some controversy in the US and Europe, Google has now decided to go global with an advertising strategy that, according to Business Week, will allow advertisers in about 200 countries to purchase [...]
Google’s Adwords has released a display ad builder which not only facilitates people’s lives (making them a tad more fun) but it also helps reduce costs.
No need to hire designers anymore, the new feature enables advertisers to create, design and customize display ads easily and eventually drive traffic into your site. Steps are as follows: [...]
One of the winning factors behind a successful advertising campaign is precise targeting: not only is the product you want to promote important, but the target audience you want to pitch to. Would you offer high-heels to old men? I don’t think so.
Since last March, Google has been offering a new tool to reach the [...]
Online advertisers know how crucial the landing page is in order for a campaign to perform well: the landing page has to catch users attention through strong claims with the help of simple and incisive (clear and not confusing) design. But a good landing page cannot be just good looking: it should have some specific [...]
Posted in Search Engine Marketing on May 15th, 2008Google AdSense is probably one of the most revolutionary products in Big G’s history: together with AdWords, it is without a doubt one of the most important Google tools. While AdWords is the perfect technology for advertisers, AdSense is publisher oriented… and in this case we are talking about EVERY publisher. That’s the power of [...]
Posted in Search Engine Marketing on May 7th, 2008Thanks to PPC Blog now we know about the important change that Google is rolling out for its UK AdWords trademark policy. According to the current UK trademark policy, an AdWords advertiser cannot bid on trademarked keyword since every trademark term is automatically disabled by the system. This means that, for instance, Pepsi cannot bid [...]
Posted in Search Engine Marketing on April 4th, 2008A video could be worth more than a thousand words.
This could be a new Google advertising slogan: as you can see in the image below, the “Big G” is spreading out its new ad models with videos embedded directly into AdWords search results. Video ads are triggered by searches like “smartphone” or “Intel“.
Our opinion at [...]
Posted in Video Advertising on March 26th, 2008Google has just introduced its “double search” feature: a second search box, related to specific searches within popular sites (e.g. Times, BestBuy, NASA, Walmart and more) will appear in the result page, giving to any user the opportunity to perform another specific search inside that site using Google search engine.
Here’s an example about Walmart search [...]
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i am often bumping about the internet almost all of the day as a result I choose...