Posts Tagged "adwords"

Google plans to sell trademarked keywords to rivals

Geico, LVMH…who’s up next?
Can we say Google is headed into dark waters? I guess we will only find out come June 4th.
After kicking some controversy in the US and Europe, Google has now decided to go global with an advertising strategy that, according to Business Week, will allow advertisers in about 200 countries to purchase [...]

Google Display Ad Builder, be your own designer

Google’s Adwords has released a display ad builder which not only facilitates people’s lives (making them a tad more fun) but it also helps reduce costs.
No need to hire designers anymore, the new feature enables advertisers to create, design and customize display ads easily and eventually drive traffic into your site. Steps are as follows: [...]

Targeting your ads with Google Demographic Bidding

One of the winning factors behind a successful advertising campaign is precise targeting: not only is the product you want to promote important, but the target audience you want to pitch to. Would you offer high-heels to old men? I don’t think so.
Since last March, Google has been offering a new tool to reach the [...]

Google introduces landing page loading time as a Quality Score factor for AdWords

Online advertisers know how crucial the landing page is in order for a campaign to perform well: the landing page has to catch users attention through strong claims with the help of simple and incisive (clear and not confusing) design. But a good landing page cannot be just good looking: it should have some specific [...]

Google AdSense, Google’s ads publishing revolution

Google AdSense is probably one of the most revolutionary products in Big G’s history: together with AdWords, it is without a doubt one of the most important Google tools. While AdWords is the perfect technology for advertisers, AdSense is publisher oriented… and in this case we are talking about EVERY publisher. That’s the power of [...]

Google is changing its UK AdWords trademark policy

Thanks to PPC Blog now we know about the important change that Google is rolling out for its UK AdWords trademark policy. According to the current UK trademark policy, an AdWords advertiser cannot bid on trademarked keyword since every trademark term is automatically disabled by the system. This means that, for instance, Pepsi cannot bid [...]

Google AdWords is rolling out video ads in search results sponsored links

A video could be worth more than a thousand words.
This could be a new Google advertising slogan: as you can see in the image below, the “Big G” is spreading out its new ad models with videos embedded directly into AdWords search results. Video ads are triggered by searches like “smartphone” or “Intel“.

Our opinion at [...]

Google search gets “double” with search-in-search box

Google has just introduced its “double search” feature: a second search box, related to specific searches within popular sites (e.g. Times, BestBuy, NASA, Walmart and more) will appear in the result page, giving to any user the opportunity to perform another specific search inside that site using Google search engine.
Here’s an example about Walmart search [...]

Google Knol, information database to compete with Wikipedia: targeted advertising, anyone?

Google introduced Knol last week, an open database of articles written by the public. As opposed to Wikipedia, the articles will be written by one person only and cannot be edited by anyone else than the author. Google’s goal [...]

Yahoo now allows domain blocking, too

Yahoo! will from now on give marketers more control on where their ads will, and will not be seen. It recently added a Block Domains function to its advertising controls. You can use it to select domains that you do not want to advertise on, something the United States army might have wanted to try [...]