Posts Tagged "advertising"

Super-Sized ads to capture everyone’s attention

In an attempt to reach surfers who ignore banner ads or have a wider ‘blindspot’ than the rest of us, the Online Publishers Association has released new ad formats; XXL boxes that should, in theory, provide a greater branding impact than the usual banners.
Marketers, as we know, are always seeking for new and impactful ways [...]

Consumer response to ads, which segment has more of an impact

I just ran across an interesting marketing analysis, dubbed ‘Responsiveness to Ads Across Media,’ from MediaMark Research and Intelligence, which basically plots out the media in which Americans prefer to receive advertising from.
I guess we can all agree it is quite a quest to deliver the right message to the right audience at the right [...]

Casalini, Andrea, CEO @ Buongiorno!

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Di Persio, Stefano, Amministratore Unico (CEO) @ Medita

We did a video interview with Stefano at the Everything but Advertising Forum in Milan 2007. Stefano is an expert on mobile advertising and told us what to expect in the near future.

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MySpace to add games in order to keep up with Facebook

MySpace plans to add ‘social’ games to their network, in order to keep visitors on their site, reports Clickz today. The games will be funded by advertisements and will focus on playing together with your friends via the MySpace network.

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‘Conversational Advertising’, main marketing tool within five years?

81 percent of today’s marketing professionals believe that in five years they will spend at least as much or more on conversational (social) marketing as they will spend on traditional marketing, Marketingcharts reports, via New Communications Review. This result was taken from a research conducted by TWI Surveys, Inc. on behalf of the Society for [...]

Yahoo now allows domain blocking, too

Yahoo! will from now on give marketers more control on where their ads will, and will not be seen. It recently added a Block Domains function to its advertising controls. You can use it to select domains that you do not want to advertise on, something the United States army might have wanted to try [...]