It ain’t over ‘til the fat lady sings. What do we know about Microsoft and Yahoo!. The latest is that supposedly, they’ve called it quits.
Yahoo! issued a communication declaring that all intentions and possible transactions regarding what could have been a partial or ‘all out’ merge with Microsoft, have come to an end. ‘With respect [...]
Google AdSense is probably one of the most revolutionary products in Big G’s history: together with AdWords, it is without a doubt one of the most important Google tools. While AdWords is the perfect technology for advertisers, AdSense is publisher oriented… and in this case we are talking about EVERY publisher. That’s the power of [...]
Posted in Search Engine Marketing on May 7th, 2008Google announced to introduce video advertising outside the US today, WebProNews reports. This new service allows publishers to show YouTube videos of their content partners and have Google AdSense advertise on them. So basically, the content is free, the advertising goes automatically, and the only thing [...]
Posted in Video Advertising on November 21st, 2007Microsoft, Yahoo and Google are all trying to get their hands on advertising space on Facebook. Microsoft has already signed a contract for exclusive advertising on Facebook’s US pages, but other countries are still up for grabs. Also, all three of the giants are looking to buy a part of the company, it is rumoured, [...]
Posted in Social Marketing on October 17th, 2007YouTube was spotted today offering a video advertisement on the side of a featured music video. The advertisement was run on the video channel page of Universal Music, in a section of the page that is preserved for advertisements to the benefit of the channel administrator.
The [...]
Posted in Video Advertising on September 15th, 2007It sounds like the ultimate in personalized marketing: start-up Adpinion lets the viewers decide which banner ads they like, and which they never want to see again. In our opinion, it might be a bit much to ask of a viewer not only to look at [...]
Posted in Search Engine Marketing on July 27th, 2007Google announced to “soon” introduce an advertising system for video games, reports Seattle PI. A logical step, we think at 77, as the in-game and around-game advertising market is growing fast. [...]
Posted in Other Marketing on July 23rd, 2007
A few select companies in the
USA were invited by Google to test AdSense for mobile, we read on WebProNews. Google has released its mobile site monetization plan, a necessity in our eyes for the mobile Internet to break through. The following was to be read [...]
Google announced to its advertisers outside the US – including 77 – that it’s beta-testing the Pay per Action system: advertisers only pay when users complete a certain action on the advertiser’s site after being directed there from an advertisement on Google.
Google’s AdSense system determines which advertisements are shown for which keyword, depending on expected [...]
Posted in Search Engine Marketing on April 1st, 2007Google has officially introduced its AdSense system for the mobile Internet, after a short beta period. Like the regular AdSense, Google will analyze the content of mobile websites and use its findings to match advertisements with appropriate websites. According to the Google Press Centre, the program is available for mobile publishers in the US, England, [...]
Posted in Mobile Marketing on April 1st, 2007
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i am often bumping about the internet almost all of the day as a result I choose...