Today, 77Lab has launched Facebook Connect taking the social networking experience one step beyond.

For example, you can use Facebook Connect with our 77Lab by logging in using your Facebook Id, and from there, you’ll be able to interact with all of your Facebook friends.

While ‘connected’, your friends will be able to see the same profile information you have on Facebook which is entirely modifiable by using your account and privacy settings. If you decide to leave a comment, review or vote on a post, your actions will be published on your Facebook profile in the mini-feed for your friends to see.

This way your friends can easily track you down, keeping up with your daily Internet activities and picking up on all your favorites sites, blogs, reviews, recommendations and news sources.

In the end, Facebook Connect will be easier for you to share and connect with your friends across the Web. To find and install the Facebook Connect plug-in into your blog or website, visit Sociable! The Social Media Blog.

Here are some key privacy features of Facebook Connect straight from their blog post:

Trusted Authentication

Users will be able to connect their Facebook account with any partner website using a trusted authentication method. Whether at login, or anywhere else a developer would like to add social context, the user will be able to authenticate and connect their account in a trusted environment. The user will have total control of the permissions granted.

Real Identity

Facebook users represent themselves with their real names and real identities. With Facebook Connect, users can bring their real identity information with them wherever they go on the Web, including: basic profile information, profile picture, name, friends, photos, events, groups, and more.

Friends Access

Users count on Facebook to stay connected to their friends and family. With Facebook Connect, users can take their friends with them wherever they go on the Web. Developers will be able to add rich social context to their websites. Developers will even be able to dynamically show which of their Facebook friends already have accounts on their sites.

Dynamic Privacy

As a user moves around the open Web, their privacy settings will follow, ensuring that users’ information and privacy rules are always up-to-date. For example, if a user changes their profile picture, or removes a friend connection, this will be automatically updated in the external website.

We invite you to try it out! Become part of our 77Community!

As of today, 77Lab can join your iPhone’s main gadgets and applications. The 77Lab webclip is now available for an iPhone-friendly version of the website, this way you can always get the latest new media scoop from us no matter where you are.

This new icon can be installed into your iPhone thanks to WordPress which in turn allows you to directly access our homepage from which you can also choose the category or article you wish to fully read by simply clicking ‘more’. The link to the WordPress plugin is http://www.bravenewcode.com/wptouch/.

To add the 77 webclip to your iPhone simply go on lab.77agency.com, from your phone, then choose + then select ‘add to home’.

Once you’ve got our 77Lab webclip on your touch screen, (sort of like the website shortcut that goes on your desktop), all you have to do is select it, and you will be instantly redirected to our homepage, which will look something like this:

So, if you have an iPhone, now you know what to do :-)