Today’s DailyNet featured 77 and Athletes World in an article discussing the brand’s recent involvement in the social media and how it is implementing the different tools to increase brand visibility and client interaction. Click on the below image for the full article or refer back to our previous post for more info on Athletes [...]
Posted in 77News on March 27th, 2009
Universal Search is Google’s recipe for mixing different user intents in a Blended SERP.
Whether to face it as a challenge or an opportunity is up to your smooth SEO techniques!
You’ve already optimized your existing site content, you’ve learnt to use smart keyword-dense file names for your images and tagged videos of your products and services [...]
Posted in Search Engine Optimization on March 6th, 2009
The 77Academy In-Training Program was featured today on one of Italy’s online journals, Affaritaliani.it, which offers real-time news on finance, technology, economics and entertainment.
For more info on 77Academy’s training programs, you can read here, or visit our 77Academy website.
Once on the site, you will be able to choose out of ‘becoming a new media expert’ [...]
Posted in 77News on March 2nd, 2009
It’s free and anyone can join!
More than 150 million active users
Average user has 100 friends on the site
More than 2.5 million users become fans of Pages each day
2.6 billion minutes are spent on it each day (worldwide)
More than 15 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month
Can [...]
Posted in Social Marketing on January 13th, 2009
Long time since I wrote my last post…time goes by too quickly but Carlo correctly told me that it would have been nice if I found the time to wish all the people that follow our blog a fantastic XMAS and holiday period.
Well here I am, on the 25th, waiting for RAI 1 to broadcast [...]
Posted in 77News, Cool Stuff, Social Marketing, Video Advertising, Video of the Week on December 25th, 2008
77Agency, (www.77agency.com) a leading independent new media agency offering Search marketing services, Affiliate Marketing, Media Buying, and Social & Viral Marketing, has partnered up with Right Media, a Yahoo! company and creator of the Right Media Exchange, to develop a business strategy around its Exchange platform for an efficient ad management solution to offer to [...]
Posted in 77News on December 5th, 2008
77Academy was featured in NetForum’s special issue dedicated to the IAB Forum held in Milan on November 5th and 6th.
The number combines a series of in-depth interviews with the most prominent names in the industry to captivate their readership with the latest innovations, insight, and leading edge developments available in the market today.
Some renowned names [...]
Posted in 77News on November 10th, 2008
After having attended the IAB Forum which took place this 5th & 6th of November in Milan along with our 77Academy students, I wanted to share with you the bits and bolts of one particular conference, dedicated to Web 2.0, led by industry leaders, Yahoo!, MySpace and Tag Advertising. One of our 77Academy students, Zsuzsanna [...]
Posted in Media News on November 7th, 2008
Yesterday, several 77 colleagues had the opportunity to attend Google Developer Day Milan, which took place at the gorgeous Nhow Hotel in via Tortona.
Our 77 Team of Developers along with our IT Director, Fanoel Nerini and friend of the 77Family, Carlo Becchi, came all the way from Riga (and Savona) respectively, to take part in [...]
Posted in Search Engine Marketing on October 22nd, 2008
It’s interesting to see McKinsey starting to...