One problem with current social networks is that they require us to build social networks and interact with our ‘friends’ within the world built by the social network architects. These walled gardens may soon be a thing of the past as Google looks to open up the social web and let users interact with friends [...]
Posted in Social Marketing on May 22nd, 2008Google has been hard at work developing their Google Enterprise business. They have advanced their customizable search hardware and software to make them more affordable for the smaller enterprise and to give users a boost in functionality:
Universal Search
Google released the first version of their Google Search Appliance back in 2002 as an internal search solution [...]
Google has released a preview of a new service where developers can house their developed applications within Google’s infrastructure. The service has been named Google App Engine and looks to help developers bypass difficulties that are common with application creation and development such as long deployment schedules and scalability problems. Google’s main aim seems to [...]
Posted in Google Applications on May 6th, 2008It seems the tides are turning for Yahoo!. After two years of slumping profits in the face of vigorous competition in the search arena Yahoo! has announced quarterly profits of $542m up from $142.4m for the same period in 2007 (It must be noted though that these profits were helped along by a [...]
Posted in Marketing Analysis on April 28th, 2008Buongiorno!, the world’s top company in mobile entertainment, has recently unveiled the results of ‘Cell Surfing 2008′ (www.cellsurfing2008.com); an in-depth ethnographic research into mobile internet behavior. The study aims to see how 18-34 year olds in the UK use mobiles in their daily lives through interviews, diary keeping, and a unique ‘torture test’. The [...]
Posted in Mobile Marketing on April 22nd, 2008As part of our 77Academy initiative, we are currently implementing a new aspect to the training program so that our students can receive a more practical experience while being trained in the field of new media marketing. We are giving our academy students the opportunity to participate as provisional bloggers on our 77Lab. This way [...]
Posted in 77News on April 22nd, 2008
Get the latest news, insight & comments
from the 77Lab delivered to your mailbox.
Our fast-track new media training program for top business & marketing graduates.
77Lab is proudly licenced under a Creative Commons Licence.
Yes, good move indeed! they wasted no time whatsoever…