77Academy was featured in NetForum’s special issue dedicated to the IAB Forum held in Milan on November 5th and 6th.
The number combines a series of in-depth interviews with the most prominent names in the industry to captivate their readership with the latest innovations, insight, and leading edge developments available in the market today.
Some renowned names [...]
After having attended the IAB Forum which took place this 5th & 6th of November in Milan along with our 77Academy students, I wanted to share with you the bits and bolts of one particular conference, dedicated to Web 2.0, led by industry leaders, Yahoo!, MySpace and Tag Advertising. One of our 77Academy students, Zsuzsanna [...]
Posted in Media News on November 7th, 2008The increasingly integrative focus of marketing communications can be attributed to the notion of synergy. The marketing mix may be composed of different, isolated elements but all of these individual components are working towards achieving a set of common objectives, such as increasing market share and sales.
They therefore need to be considered in conjunction with [...]
Have you ever regretted an email you wrote when you were wicked drunk? Then Gmail’s Goggles is the thing for you!
The new Gmail lab applet helps you test whether you are sober when you are trying to send an email, by giving you simple math problems. Look here:
By default it works on Friday and Saturday [...]
Posted in Google Applications on October 9th, 2008First of all, I’d like to apologize for abandoning the Lab these past couple days, but I cannot possibly be everywhere at once!
As you already know, our 77Academy was present at AdTech London with a stand next to Epic Advertising, so a group of us headed over to the city to represent our premium, fast-track [...]
77Academy will be participating as an exhibitor at this year’s AdTech in London on September 24th and 25th.
If you’re around the London area next week and going to AdTech, stop by our stand #161 where we will be featuring our fast-track training program for businesses looking to expand their new media marketing team and in [...]
If we look around, there is nothing to worry about climate change: from oil producers (remember the Shell ad?) to car manufacturers, everyone is green.
This colour appears to be the most fashionable over the last three years because it has been the topic of discussion of all the PR services at multinationals. However, no one [...]
Owning a TV channel was out of reach for the vast majority of people, except for Silvio Berlusconi- likes. However, the internet today enables you to become a TV mogul easily and at no cost. Over the last two years, several online live broadcasting tools have appeared and have triggered the creation of thousands of [...]
Posted in Video Advertising on September 3rd, 2008One problem with current social networks is that they require us to build social networks and interact with our ‘friends’ within the world built by the social network architects. These walled gardens may soon be a thing of the past as Google looks to open up the social web and let users interact with friends [...]
Posted in Social Marketing on May 22nd, 2008Google has been hard at work developing their Google Enterprise business. They have advanced their customizable search hardware and software to make them more affordable for the smaller enterprise and to give users a boost in functionality:
Universal Search
Google released the first version of their Google Search Appliance back in 2002 as an internal search solution [...]
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