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	<title>77Lab &#187; 3D technology</title>
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		<title>Radiohead and Google, together for open source video &#8216;House of Cards&#8217;</title>
		<link>http://lab.77agency.com/video-advertising/radiohead-and-google-together-for-open-source-video-house-of-cards-621/</link>
		<comments>http://lab.77agency.com/video-advertising/radiohead-and-google-together-for-open-source-video-house-of-cards-621/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 16:55:57 +0000</pubDate>
		<dc:creator>m.barreto</dc:creator>
				<category><![CDATA[Video Advertising]]></category>
		<category><![CDATA[3D technology]]></category>
		<category><![CDATA[data visualization]]></category>
		<category><![CDATA[Google Code Site]]></category>
		<category><![CDATA[House of Cards]]></category>
		<category><![CDATA[Radiohead]]></category>

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		<description><![CDATA[Radiohead has recently launched their promo video for their new &#8216;House of Cards&#8217; single, which they filmed without using any cameras or lights, instead they did everything using a visualization technology which captures the shapes and relative distances of objects and plots them in 3D images.
The technology is comprised of a scanning system called Geometric [...]]]></description>
			<content:encoded><![CDATA[<p><a title="The Guardian" href="http://www.guardian.co.uk/technology/2008/jul/17/opensource.google">Radiohead</a><a title="Radiohead" href="http://www.radiohead.com/deadairspace/"> </a>has recently launched their promo video for their new <a title="Radiohead" href="http://www.youtube.com/watch?v=8nTFjVm9sTQ">&#8216;House of Cards&#8217;</a> single, which they filmed without using any cameras or lights, instead they did everything using a <a title="The Guardian" href="http://www.guardian.co.uk/technology/2008/jul/17/opensource.google">visualization technology</a> which captures the shapes and relative distances of objects and plots them in 3D images.</p>
<p>The technology is comprised of a scanning system called <a title="Google House of Cards Video" href="http://code.google.com/creative/radiohead/">Geometric Informatics</a>, that produces structured light to capture three-dimensional images in close-up. It&#8217;s mere data absorption. Awesome.</p>
<p>Then, for depicting the surroundings and larger range atmospheres, like LA suburban scenes,  they used another technology called Velodyne Lidar system. Impressively, this system uses 64 lasers rays all moving in 360 degrees at a rate of 900 times per minute and it&#8217;s how it plots the surroundings.</p>
<p>In addition, the band has teamed up with <a href="http://www.google.com/"  class="alinks_links" onclick="return alinks_click(this);" title="Google"  rel="external">Google</a> to share this data to anyone that might be interested in creating his/her own video of the sort. The data is available through the <a title="Google" href="http://code.google.com/">Google Code Site</a> and just to help out some more, it allows users to play around with the data until eventually succeeding in the creation of a &#8216;video&#8217;. If so, users can also share their creations by posting them up on the <a title="YouTube Radiohead data technology" href="http://www.youtube.com/group/houseofcards">YouTube group</a>.</p>
<p>Go ahead, try it out, I&#8217;ve been kind enough to give you something to do over the weekend! Otherwise, watch the video below.</p>
<p><object type="application/x-shockwave-flash" style="width:365px; height:300px;" data="http://www.youtube.com/v/8nTFjVm9sTQ&amp;rel=0&amp;color1=0xd6d6d6&amp;color2=0xf0f0f0"><param name="movie" value="http://www.youtube.com/v/8nTFjVm9sTQ&amp;rel=0&amp;color1=0xd6d6d6&amp;color2=0xf0f0f0" /></object></p>


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