Comments on: Word of Mouth, Social Communities and the Web: Money savers and Influencers http://lab.77agency.com/social-marketing/word-of-mouth-social-communities-and-the-web-money-savers-and-influencers-801/ European Online Marketing Lab, New Media Marketing, Search Engine Marketing, Search Engine Optimization Sat, 20 Mar 2010 17:26:29 +0000 http://wordpress.org/?v=2.9 hourly 1 By: m.barreto http://lab.77agency.com/social-marketing/word-of-mouth-social-communities-and-the-web-money-savers-and-influencers-801/comment-page-1/#comment-817 m.barreto Tue, 28 Oct 2008 14:50:52 +0000 http://lab.77agency.com/?p=801#comment-817 Hi Matt, Yes, Internet is becoming a 'must have' in a corporation's communication strategy. thanks for the heads up on your post. Hi Matt,
Yes, Internet is becoming a ‘must have’ in a corporation’s communication strategy.
thanks for the heads up on your post.

]]> By: Matt Rhodes http://lab.77agency.com/social-marketing/word-of-mouth-social-communities-and-the-web-money-savers-and-influencers-801/comment-page-1/#comment-813 Matt Rhodes Mon, 27 Oct 2008 11:19:22 +0000 http://lab.77agency.com/?p=801#comment-813 This is an interesting piece of research from the guys at Rubicon. Aside from the headline facts, such as the role of online reviews in purchase decisions, it is worth digging a little deeper into the report. What you see is that whilst online is more important in some areas (buying consumer electronics) than others (choosing a solicitor) the role of online communities and social media is growing. At FreshNetworks we think this is a reflection on a real change in adoption - more people doing more things more often online. If you're interested I wrote a bit more about this and what it might mean here: http://blog.freshnetworks.com/2008/10/online-reviews-second-biggest-influence-on-purchase-decisions/ Matt FreshNetworks This is an interesting piece of research from the guys at Rubicon. Aside from the headline facts, such as the role of online reviews in purchase decisions, it is worth digging a little deeper into the report.

What you see is that whilst online is more important in some areas (buying consumer electronics) than others (choosing a solicitor) the role of online communities and social media is growing.

At FreshNetworks we think this is a reflection on a real change in adoption – more people doing more things more often online.

If you’re interested I wrote a bit more about this and what it might mean here:

http://blog.freshnetworks.com/2008/10/online-reviews-second-biggest-influence-on-purchase-decisions/

Matt
FreshNetworks

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