We’re all Fans- social media engagement at its best

If any of you thought that social media marketing was not worth your or your brand’s time, the following figures should make you think otherwise.

In December 2009, consumers spent more than five and a half hours on social networking sites like Facebook and Twitter, up 82% from the same time last year.  The total amount of time users spent online in December 2008 was a little more than three hours compared to the two hours and ten minutes from the previous year.

Facebook alone captured 67% of the global social media audience last month, with 206.9 million unique visitors. In the U.S. alone, Facebook towered over its peers on the list of most visited social networking sites.

That said, we can discuss how The Academy with its Grammy ceremony has decided to embrace this shift in attempt to speak the language of it’s audience- the fans- and thousands of followers which are their raison d‘être.

The We’re All Fans website showcases a myriad portraits of Grammy-nominated artists composed entirely of real-time, fan-generated YouTube, Twitter, Flickr and Facebook postings. The content is continuously updated and users can select from a list of nominated artists like Beyoncé, LL Cool J, U2, Kings of Leon and click on any piece of content, tweets, images or YouTube videos they want to visualize.

The site is full of videos made by real fans  performing to the beat of their favorite songs from their favorite artists, all of which go live and are available for everyone to see, including the entire CBS audience.

One cool aspect of the site is the FanBuzz Visualizer which is a sort of dashboard that works as a real-time visualization of fan activity which includes all the posts, mentions, comments of nominated artists across the entire web. The insights are then presented in two different graphs, ‘today’s posts’ and ‘total posts’ where you can visualize which artist(s) currently has the most mentions.

And better yet, fans can share the information with friends and engage more and more people into commenting and mentioning their favorite artists by creating an endless viral effect across the internet. It’s pretty great to see an institution such as The Academy embrace social media and find new and innovative ways of communicating with their  now web-savvy audiences.

This entry was posted on Tuesday, January 26th, 2010 at 8:02 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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