Viral advertising best practice: The Fall Out Boy Honda Civic tour
Posted by Admin @ April 1st, 2007 in Social Marketing
Nothing better than a spokesperson that really loves the product he is representing: brands should just find the famous people that like their product and an instant viral / social campaign is born. The Honda Civic Hybrid is such a favourite of the members of the band Fall Out Boy that they not only agreed to a sponsorship of their tour, but appear in promotional videos on their tour site, actively recommending the car for its environment friendly aspects.
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