Comments on: Social Media in the eyes of luxury brands

By: m.barreto

m.barreto — Thu, 23 Jul 2009 08:07:00 +0000

Hi J. Fishman,
yes, exactly, I’m a member of asmallworld and I’ve come to appreciate the variety of top tier brands that are leveraging such network to gain exposure…MontBlanc, Veuve Clicquot, Omega, Cartier…this only proves that, social media, if applied well, will do the job for any type of brand, the difference is on its implementation and effectiveness of the strategy.

By: J. Fishman

J. Fishman — Wed, 22 Jul 2009 19:39:04 +0000

See Asmallworld.net, qubers.com, Elixio.net, decayenne.com…These sites seem to be attracting more and more brands for ultra targeted luxury advertising

By: The Lovable Rogue

The Lovable Rogue — Tue, 07 Oct 2008 15:12:48 +0000

Absolutely; connectivity is quickly becoming the currency for online brand equity. The benefit of the social media is that the connectivity afforded allows brands to really create a dialogue with the consumer. Gone are the days when consumers had no influence over the organisation; and those that continue to rely upon archaic means of conversing with the customer will find themselves losing ground to the companies that embrace the social media. The importance of the two-way dialogue should not be ignored.

By: m.barreto

m.barreto — Thu, 02 Oct 2008 08:21:21 +0000

Hi Nick,
thanks a lot!
Exactly, brands are waking up now..but I think that once people and companies begin to understand better and better the ways of new media, it becomes less intimidating and entices them to join in and experience the wonders it can do.

By: Nick Stamoulis

Nick Stamoulis — Wed, 01 Oct 2008 19:53:14 +0000

Great article… very true! Social media is great for almost any brand – especially luxury brands. People love to see more about their favorite brands and if these brands are constantly in front of their targeted demographic, the likelihood for selling more is high.